TOP 6 WEB DESIGN READS: DECEMBER ’16 PART:2

This is a real blog roundup post prepared for Dit Interactive. You can replace this text with a summary paragraph of your own, adding your unique perspective on the links below, and you’re done!

Delving into December 16: Part 2 of the Top 6 Web Design Reads


Dit Interactive – Are you ready to launch your own hosted wordpress blog in five steps?

WordPress is currently the globally preferred platform for creating blogs for circulation of information or sharing of news. In this article, we shall be dealing with some of the basic steps to host your blog and launch it within minimum time possible.


premium.wpmudev.org – Why You Need to Consider to Content-First Design for WordPress

In 2017, how about you give a content-first mentality a try (if you’re not already)? You may be surprised at the improvements it brings to your process, how easy it is to design and develop when you have guidelines to work around, and how much happier clients are at the end of the day.


templatemonster.com – Let’s Analyze 100 Successful Landing Pages: Statistics and Food for Thought

We have reviewed 100 robust landing pages created by and for large companies such as Google, Unbounce and UpWork. None of them are perfect, though. Today we are excited to share with you our research and provide some amusing (and meaningful!) statistics.


uxpassion.com – The Importance of Visual Consistency in UI Design

There are different factors that make a UI design successful, and the most important one is maintaining visual consistency in how the elements are placed in a web design’s UI. In this article, I will present you with a couple of techniques that will help you achieve visual consistency in designing UI.


envato.com – A Detailed Look at Restaurant Web Layout Design Trends

Analyzing trends in web design is a lot like analyzing food platters. This article will be a detailed look at many of the different trends for restaurant websites. I want to offer some helpful tips for creating restaurant layouts or custom CMS themes.


magicdust.com.au – Small Business Website Design

Your website is an essential part of your small business, it is important to give it the attention it deserves. We repeatedly see good websites deliver excellent results for small businesses which would previously have wasted a lot of time and money on ineffective marketing. Read the report below about the 11 essential elements we have seen work magic on small business websites.


From Our Partners

Ixia – Virtual Private Cloud: Are You Getting Your Money’s Worth?

If you are running a virtual private cloud (VPC), poor or unpredictable network performance can hurt user experience, breach SLAs, and lead to failures. Read this quick guide by Ixia to understand hor to measure VPC performance and make sure you’re getting your money’s worth.

Top 6 Web Design Reads: December ’16 Part:1

Top6 Web Design, Responsive design resource. Get new update and implement in your business website, If you need any help regarding UI/UX design, Contact US. Dit Interactive is one of the leading Web Design Company.

6 Must-Read Web Design Articles: December 16 (Part 1)


ditinteractive.com – Automatically or Manually : Import Your Posts from Google Docs to WordPress

Creating a WordPress blog is one thing, but writing an effective post is completely another. You can get a professional WordPress theme developer to create a great looking blog, but having content in there is what makes all the difference. You might either write your company blogs yourself or get expert writers from a WordPress development company to do it for you. In either case, there are very few people who write their posts directly on WordPress Editor. The reason for that is that using WordPress Editor can be challenging,


wix.com – The Hottest Web Design Trends You Should Know In 2017

What are the hottest design trends for the upcoming year? We’re glad you asked! We interviewed the designers who created our templates, and picked their brains for all the info on the design trends that are going to take over 2017 – and how you can use them to keep your website looking fresh.


mashable.com – 10 Web Design Bloggers You Should Follow

While we don’t dare comment on who’s right, who’s wrong, or who’s “right now,” we can tell you who has built a following and just might have something to say that’s actually worth a listen — or a read, as the case may be. Check out the portfolios, Twitter streams and blog posts of these 10 fascinating gents.


webdesignledger.com – Responsive vs. Adaptive, What’s Best?

Mobile devices can not be ignored. People are using them to visit websites instead of their desktop computers. If your site isn’t easy to view on a mobile device, you are decreasing your chances to get more visitors and increase usage of your site. What’s the difference?


awwwards.com – 95 Inspiring Websites of Web Design Agencies

Fresh, innovative, creative, minimalist … What’s your style? At Awwwards, we’re eager to see the results of design efforts and top talent, which is why we’ve prepared this article: to serves as inspiration for your next site. We’ll just give you some advice: be responsive.


uxpin.com – Responsive Web Design Cheat Sheet

Responsive design breakpoints is no rocket science and you don’t need to search the web for the proper breakpoint dimensions every time you design for responsive. As a matter of fact, the ultimate design aid in this matter would be a simple graph with all the breakpoint dimensions visualised. And that’s what we give you.


From Our Partners

Ixia – Botnet: Is Your Company’s Network Next?

How is a Botnet formed? How are corporate networks infected by Botnets? Which nefarious activities do hackers carry out once in control of infected machines? Find out in this new infographic from Ixia.

Top 6 eCommerce Reads: December ’16 Part:1

Top6 Update on eCommerce store design and development resource. Dit Interactive serve eCommerce platforms updates on (BigCommerce, Shopify, Magento and Opencart) for actual user. Dit Interactive is official BigCommerce & Shopify partner.

December ’16’s Must-Reads: Part 1 of the Top 6 eCommerce Picks


ditinteractive.com – Shopify Experts Have Brought to You a Great Way of Building Your Online Store

What is an online store supposed to do? Your online store is supposed to sell products to customers. It needs to be polished and have all the skills to complete a sale. It has to have a call to action and give the customers enough reason to buy from you. Shopify Experts have understood the requirement, and have now presented a new way of building an online store.


eCommerce-platforms.com – 50 Unbeatable eCommerce Marketing Tips

eCommerce marketing is a tricky subject, because it’s tough to find all of the tips in one place. Luckily, we’ve done the work for you, guiding you on the path to marketing success and providing a list for you to stick on your wall and check off as you complete each marketing method.


shopify.com – 5 eCommerce Design Mistakes that Could Be Killing Your Sales

How do people view, browse, and use your site? While testing will be the final judgement for what works on your site, conversion studies can be a great place to begin when designing your site. Today I’d like to go over five big eCommerce design mistakes that I commonly notice on far too many of the shops that I visit.


ecomm.design – eCommerce Website Design: Gallery and Tech Inspiration with 317 Shops

Browse the most complete and up-to-date gallery for fantastic eCommerce websites design inspiration and the best eCommerce solutions and marketing tools.


blog.kissmetrics.com – Seven Tips for Creating Killer eCommerce Product Pages

If you run an eCommerce site, your product pages are the moment of truth for your business. We asked the UX pros at digital-telepathy to identify things you can do to improve the user experience of your product pages. Below are seven ways to get more from your product pages, with examples from some of their favorite eCommerce product pages.


hongkiat.com – 30 Beautiful and Responsive WordPress eCommerce Themes

In an era where mobile is a popular medium to get on the web, your eCommerce website needs to be responsive in order for a smartphone or a tablet to be able to display your website properly. This post includes a collection of 30 beautiful and responsive WordPress eCommerce themes (free and premium).


From Our Partners

Ixia – Botnet: Is Your Company’s Network Next?

How is a Botnet formed? How are corporate networks infected by Botnets? Which nefarious activities do hackers carry out once in control of infected machines? Find out in this new infographic from Ixia.

Automatically or Manually : Import Your Posts from Google Docs to WordPress

Creating a WordPress blog is one thing, but writing an effective post is completely another.  You can get a professional WordPress theme developer to create a great looking blog, but having content in there is what makes all the difference.  You might either write your company blogs yourself or get expert writers from a WordPress development company to do it for you.  In either case, there are very few people who write their posts directly on WordPress Editor.  The reason for that is that using WordPress Editor can be challenging, and it doesn’t offer as many options as some of the third party software tools do.  One of the more popular tools for writing WordPress blog posts is Google Docs.  In fact, we have seen various professional WordPress web developers recommending Google docs to their clients.  Google Docs is known to have some great functionalists.  However, the challenge might be for people to bring their Google docs posts over to WordPress.  In this blog posts, we shall talk about manual and automatic ways of doing so.

WHY GOOGLE DOCS?

First, let us talk about the reason why you would use Google Docs.  We mentioned earlier, experts tend to suggest this tool.  Here are some of the reasons why Google Docs outdoes WordPress editor:

  • Work is Safe:  The first important part to note is that your work is safe.  Google Docs has an auto-save program that makes sure that your work is not lost.  So strong is this auto-save program that you can lose internet connection or even close your browser, and you would still have your document/s saved.  WordPress Editor has an auto-save system too.  However, it is not exactly instant.  If you are good with coding, you can bring the auto-save duration down to 60 seconds.  Perhaps, you can ask your WordPress website developer to help you with that.  However, losing work worth 60 seconds can also be very annoying.  Also, there have been times when the auto-save feature hasn’t worked perfectly.
  • Comments:  When you are writing your document, you might have comments on the way.  Google Docs makes it easy to have those comments.  You can go back to those comments at the time of editing.
  • Collaboration:  You might be working with a writing team.  In that case, Google Docs makes it possible for you to easily collaborate with your team.  Once you have written your document, you can share it with others in the team and they can offer comments/suggestions.

MANUALLY MOVING POST OVER TO WORDPRESS EDITOR

Here are the steps that you will adopt to move your post over from Google Docs to WordPress Editor:

  1. Format in Google Docs:  Google Docs offers some sensational and handy formatting options.  You can have your H2 and H3 tags.  Moreover, you can also bold your text and do other things.  All of these formatting changes will smoothly transition over to the editor.
  2. Clean Up your HTML:  When you move over the post from Google Docs to WordPress Editor, your code will not be clean.  The post might look fine at the frontend, but the backend might be in some serious trouble.  An example of the same can be the <SPAN> tags you see around blocks of text.  It is not good for code cleanliness.  You can use tools like HTML Cleaner for the job.  All you need to do is paste your existing code and you will receive the cleaned code.
  3. Post Text to WordPress:  Code is cleaned up, now.  Hence, you can directly paste the text into the text tab of the editor.  When you switch to the visual tab, you will be able to see how your post looks.
  4. Add Images:  This is the final step in the process.  You pick images of your choice, and add them to your post.  You can use various tools to optimize and/or resize your images.

AUTOMATICALLY MOVING POST OVER TO WORDPRESS EDITOR

There is also an automatic way of transferring your post to the WordPress Editor.  There are multiple ways and tools that you can use.  One tool that has achieved some popularity is Wordable.  It allows you to export the entire post, and this includes even images.  Your post is quickly transferred over from Google Docs to WordPress.  The fact that images can be uploaded automatically is a great plus of the automated process.

This information shall help you in making sure that the process of transferring your blog post from Google Docs to WordPress Editor is hassle-free.

Shopify Experts Have Brought to You A Great Way of Building Your Online Store

What is an online store supposed to do? This question might sound extremely basic and non-contextual. However, it is more important than you thought. Yes; your online store is supposed to sell products to customers. It has to present all the products to customers and get sales from them. However, that isn’t the only objective of the store. Your store would not sell enough if it didn’t present your brand message clearly. A shabby looking store might fail, irrespective of the quality of the products that are on offer. Your store is like a salesperson in a bricks and mortar store. It needs to be polished and have all the skills to complete a sale. It has to have a call to action and give the customers enough reason to buy from you. Shopify Experts have understood the requirement, and have now presented a new way of building an online store.

Shopify has come up with sectional themes that can help you or your Shopify web designers create unique stores in absolutely no time. These are drag and drop themes that let you change any element with absolute ease. This means that any person can make the necessary changes to the store to ensure that it represents the brand in its true spirit.

BRAND COMMUNICATION

So, the first important aspect of these all new themes is the freedom that they offer to a brand to shine through. It is a matter of just a few clicks through which you can add or reorder or even remove anything from the home page. Hence, even if you decide to build your store on your own; you can easily make sure that all the important elements of your brand get highlighted. That makes brand communication more efficient.

SECTIONAL THEMES

If you hire qualified Shopify web developers, you will see how they can make the best use of new sections to these Shopify themes. These sections are like building blocks for the website. Every element of the page is in the form of a section. This includes blog posts, collections, images, store information, etc. These sections can be added, removed, or even moved around. Even after your Shopify web developers have finished working on the website, you can go in and easily make any alteration that you want. This helps you save the time and money that is used up in getting an expert to make regular alterations to your website.

MOBILE FRIENDLY

The modern world works on the mobile. An increasing number of online stores and other websites are now been accessed through the mobile phone. All these Shopify themes are mobile friendly.

EASY PREVIEW

When you are constructing a website or even editing an existing website, you can preview your chances in desktop or mobile view. It is a good way of being absolutely sure of how your store will look if your changes are accepted.

GETTING A SHOPIFY DEVELOPMENT COMPANY TO HELP

So, as we mentioned earlier; these great, new themes by Shopify have made it possible for everyone to work on their store. They could make their brand shine through. However, it is critical that you take expert guidance.Shopify website designers and developers, working with a qualified Shopify development company, have the experience in ensuring that all elements of your brands are presented in the perfect way. They know which colors will go with your logo and have an idea of what elements can increase the probability of increasing sales.

Steps To Ensure Customer Loyalty With The Help Of Shopify Web Developers

Online shopping is now completely a way of life and this is a trend globally. The internet has made almost every item one requires available literally at our fingertips. And it’s not just the ease of buying that has popularised online shopping but the ability to browse through and compare products between sites for quality and price is a huge factor. With competition, eCommerce companies have taken the experience for the shopper to a new level; raising the bar in the process.

The tools or processes provided by companies like Shopify offer their clients customised software options that greatly enhance a shoppers experience and this has had an added benefit of also ensuring first run customer experience which market studies have found result in repeat sales. Attention to detail is what the Shopify website designers are known for and what ensures that the client’s customers return again and again to purchase from the same site. Understanding that it’s just not about making a sale, Shopify web designers make a note of the changing market trends and the requirements of the site while customising sites that reach the clients target audience and capture their attention.

The product page is among the most important and Shopify web designers make every effort to showcase each product to its best advantage while also ensuring that the browser has all the information that he needs readily available. One way the Shopify experts use to retain a client on a site is to also provide alternatives to the products based on what the customer is looking for. The Shopify development company also uses the browsing history of a registered user to compile a list of products that he or she might find interesting and also suggests additional products for viewing.

The Shopify web developers don’t just recommend that a confirmation email is enough on the completion of a purchase but they have gone steps further to create links about the product available which could help the buyer use the product better or to learn more about it. With the help of Shopify website designers, online sites can encourage their clients to become a part of the brand by sending a discount coupon to be used for the next purchase on the site. The Shopify experts also have options for their clients to use different email receipt marketing tactics to spread awareness and information about the site. These tactics include information on new products, discount codes, options to collect qualititative feedback, upsells and to have customers share their purchased item on their choice of social media.

Customising confirmation emails to buyers is one marketing trick that the Shopify development company feels very strongly about. A buyer receiving an email addressed to him by name feels an instant connect to his purchase and the next step is to keep him updated with every stage of the packing and dispatch times. This makes the buyer look forward to actually receiving emails from the site and these emails can be used for further promotions, feedback surveys etc. The expert Shopify web designers make the shipping confirmation tool difficult to ignore by adding a link to the tracking site, mentioning the expected delivery date and even mentions the ease of contacting customer service and clear details on the exchange and return policies.

Shopify web designers don’t underestimate any of the details that go into making a clients site leave a mark in the browsers mind. Having a customer come back, time and time again for the sheer pleasure of the experience offered to him/her on the site is what the Shopify website designers help their clients achieve.

The Last Weekend Of November Gets Exciting With The Much Awaited Black Friday Sale

The internet is a great way to indulge in some retail therapy with unlimited options that range from products to every type of service along with great deals and offers. For those looking for products to enhance their online sites and businesses there’s good news with the Black Friday sale that lasts the weekend till Cyber Monday that’s Friday Nov 27th till Monday Nov 30th. Everything from SEO tools, designer themes, options in hosting services, plugins etc. Here are some of the best deals that are worth looking out for

Long Tail Pro

The right keyword makes all the difference to get the right traffic from search engines. Long Tail keywords help sites rank higher during search results. Long Tail Pro optimises the best keywords for the client’s content marketing strategy with options like pre filter keyword options; it can search multiple keywords at once and once can even check rankings of other sites on Google, Bing and Yahoo. It costs $97 usually but during the black Friday sale it will be available at a 50% discount for just $47.

Bluehost

This is a very popular hosting service especially among bloggers. The USP for Bluehost has always offered great pricing along with free migration and free domain for a year. This fast and reliable service even offers a money back guarantee. Unlimited disk storage, free domain name for a year and the best customer support will be available at just $3.25/month during the Black Friday sale.

HostGator

A good hosting service makes all the difference to the smooth functioning of a website and the speed of a site also affects the amount of traffic it receives. Most of the hosting services do cost a lot but during the Black Friday sale HostGator is available at a huge 65% discount and this kind of an offer for secure, fast and reliable service is available for just these 3 days.

Genesis

The requirement for a website today is to be responsive to search engines and to be mobile friendly along with an attractive design. But these features need not be unaffordable, the Black Friday sale sees to that. Get the Genesis framework at great prices during Nov 27th through to Monday 30th.

Grammarly

A good content says everything about the site and every blogger is aware of well written content must be error free. Grammarly is among the best tools available to correct grammatical errors. Grammarly easily identifies mistakes and even offers alternates for them. This tool is perfectly compatible with PC’s, tablets and even smart phones.

SEMrush

Increasing or diverting search engine traffic is the requirement of every site. The right SEO tools help not only in finding the most effective keywords for the site but also identify the ones that are the most profitable. SEMrush is one such tool that offers keyword analysis, does ad research and even performs site audits to identify and fix any issues on the site. With options to search for competitor’s best performing keywords and the ability to check the traffic of any site investing in SEMrush especially during the Black Friday sale is a great option. SEMrush will be available at a huge 50% discount during this period.

GetResponse

One of the most effective marketing strategies is to be in regular touch with customers in order to keep them updated on new products, deals and offers etc. Most site owners are unaware of how to build and maintain an email list of their customers which is where GetResponse comes in.  It offers better email distribution systems, attractive templates, mobile apps and the auto responder will only help to increase your business. Check out the offers during the Black Friday Weekend.

Add Push Notifications to Your WordPress Website & Engage Your Customers

When we talk about push notifications, you might all get reminded of those notices you get on your smartphone every time you receive an email or a message on WhatsApp.  You would agree that these notifications keep you engaged with the app, and make you go back to it more often.  These notifications are now available with browsers too, and can hence be delivered through a website.  On the browser side, they are known as web push notifications.

When users visit a website that sends notifications, they will receive a prompt from the browser to allow notifications.  If the users allow such notifications, the website will be allowed to send frequent messages.  These notifications can be received by users of Google Chrome on desktop and Android devices.  Moreover, they can also be received by users of Mozilla Firefox and also Safari for desktop and laptop Macs only.

How Can Push Notifications Help You?

So, the next question is if such web push notifications can be of help to you.  Your marketing team makes use of the social media and also sends regular newsletters via email.  In that case, would push notifications be a worthy addition to your marketing repertoire?  It depends on a couple of factors.  You need to ask yourself the following questions:

  • Is your site’s information updated on a regular basis?
  • Is it that you want your users to return to your site regularly?
  • Does your website release time-sensitive information, like breaking news?

In both these cases, you will be able to use these web push notifications to encourage repeat visits.  On the basis of the factors, the following 3 types of sites will benefit the most from these efforts:

  1. Blogs because they publish regular content
  2. News sites that publish breaking news
  3. Websites that regularly update content and information

Again, it is worth noting that such efforts will not replace your existing marketing efforts.  It is about increasing your site visitors’ loyalty.  What also needs to be known is that you should never abuse this ability.  Opting out of web push notifications is very easy.  Hence, posting advertisements or displaying affiliate offers can be harmful to you.

What’s the Process?

So, the users that visit your site are prompted by their browsers to allow push notifications.  Once allowed, the browsers register a script that is supplied by you.  You can customize your notification script.  However, the easier way is to use third-party service that supplies scripts to you.  When you want to push a notification, your service provider uses the registered script to deliver the notification to the subscribers.  Online subscribers will see an instant pop-up on the bottom ride of their screen.  If they aren’t online, they will see the notification when they open their browsers the next time.

Various Service Providers

There are various service providers who offer web push notification service.  Some of the more renowned ones include:

  1. OneSignal
  2. PushCrew
  3. PushAssist
  4. PushEngage

All of these are extremely good, and your choice will generally depend upon your exact needs.  For example, Push Crew offers ease of use and simple opt-in experience.  On the other hand, Push Assist and Push Engage make you do a lot of things from within your WordPress admin area.  One Signal, on the other hand, has an unlimited free plan and is extremely feature rich.

Starting Up with One Signal

One Signal is one of the most popular service providers.  Here are steps you can use to start-up with One Signal :

  1. First, install the OneSignal Plugin.
  2. Next, you need to create an account with One Signal and add a new app
  3. You then connect your OneSignal account to your WordPress website
  4. You set up notifications and start sending them out

As easy as this sounds, there are complications you will find on the way.

About DIT INTERACTIVE

If you want more information about starting up with web push notifications, we can offer our expert support to you. We are a renowned offshore WordPress development company. There are a large number of global clients that we have worked with in the past.  By the virtue of adept on-roll WordPress web developers, designers, and WordPress theme developers; we manage to offer comprehensive and top notch service.  These, along with our continuous focus on customization, make is WordPress website developerof choice.

Step-by-Step Guide to Installing & Configuring SMSBump

Various BigCommerce experts have been talking about SMSBump recently. Obviously, that helps with automating customer service and marketing for a BigCommerce store. Do you want to have SMSBump for your BigCommerce store too? The good news is that you do it all by yourself. You don’t need help from any BigCommerce designer and developer to do the job for you. Here’s a step-by- step guide to installing and configuring SMSBump for your store :

Installation :

  1. The first step that you need to take is to access the marketplace and search for SMSBump there. That should be straightforward.
  1. You go to your online store’s dashboard. In your dashboard, you need to click on the ‘Apps’ button. This will open up the menu that encompasses all your installed applications.
  1. At the top of that window, there is a link to ‘BigCommerce Marketplace’ that you need to click.
  1. Once you are in the marketplace, you will notice a search box towards the top right. You can type SMSBump there to find the app.
  1. Once the app comes up, you can open it in order to see the app’s details as well as description. It’s good to read through some of the features of the app as well as other details.
  1. Once you have read through all the information, you can click on the ‘Install’ button.
  1. A new window comes up that asks you to ‘Confirm’ the app’s access to some BigCommerce store features. You need to click on the ‘Confirm’ button to move forward.
  1. Next up, you will asked to input your email i.d. as well as phone number in order to connect your BigCommerce store with the app.
  1. The app will ask for a confirmation to ensure there are no mistakes in inputting the email address and/or phone number.
  1. Once you confirm, you will receive a text message with the validation code for the installation.

You can type this code into the installation screen to confirm the installation.

This completes the installation process. Once you have SMSBump for your BigCommerce store, you also need to properly configure the app. This is where you make complete use of the app’s various features.

Configuration :

There are various tabs in the configuration window. Here’s what information you need to put in:

  1. General : This tab provides basic information about your app. Here you can make SMSbump enabled or otherwise. You can also view your unique API key. On the top right, you have your existing balance.
  1. Bulk Messaging : Here’s where you decide which group from your database receives SMS. Is it all the people in your database or certain people? This SMS could be about updates or just a marketing message.
  1. Transactional SMS : This is where you decide if you want SMS’s to go out after a transaction has taken place on your BigCommerce store. This message can go out when the order has been placed so the customer knows. It can also go out when the customer has signed up with the store or when the order status has changed.a.If you set it to sending an SMS when an order status has changed, you can configure which change has to be considered for sending such SMS’s. It could be when the order has been completed, shipped, cancelled, or more).
  1. Setting : In this setting section, you can specify more information about preferences. For example, you might want your SMS’s to be sent out to a selected few countries only. There are more settings to be explored.
  1. Help : Finally, the help tab guides you through various stages of the installation, configuration, and using of SMSBump. This completes the installation and configuration of SMSBump.

About DIT INTERACTIVE

We, at DIT Intreactive, are a BigCommerce development company that offers high quality results with proven processes. We have an adept team of experienced BigCommerce designers as well as trained BigCommerce developers to manage any challenging project with absolute ease. More about our BigCommerce design and development prowess can be found on our website:

Tips to Optimize Your Shopping Cart to Reduce Cart Abandonment

According to a recent research, in the year 2013 more than 70% of the eCommerce shopping carts were abandoned. Another research, by Business Insider in the year 2015, suggested that close to $4 trillion dollars in merchandise were abandoned by shoppers.  As whopping as this number might sound, online merchants have ways of recovering a part of this almost-lost business. Shopify Experts suggest that there are various techniques that online merchants use to regain this business.  However, the most obvious step that needs to be taken is to optimize the process.

Let us think of all those people who ever visit your store. These people can be broken down into different categories.  Some of them might be random window shoppers who will not buy from you.  Then there are others who have reached the checkout process. This means that they are motivated to buy; however, 70% of these motivated shoppers are abandoning the cart. Why does this happen? There are 3 major reasons for this, and these reasons provide the basis for your shopping cart optimization.

Foundations for Shopping Cart Optimization: The Three Major Reasons

1. CAN’T ALLEVIATE FEAR :

There is fear associated with any online transaction that your customers make. Step into the shoes of your customers. When you are about to purchase from an unknown online store, you are concerned about all the information that you are about to provide.  Many of those questions might look like being unnecessary. However, that might just be your customers’ perception.  It is up to the store to make it evident to the customers or even explicitly communicate to them about why that information is required. For example, your customers might be concerned about providing their phone number to you.  Do you need this to put them in a database and make marketing calls to them? That’s the last thing they want to have happened.  You have to tell them why you need that information. As an example, you might need the phone number for shipping related questions.In summary, you need to understand your customers’ problems. Is it about the security of information?  Are they concerned about sharing their credit card information with you? Of course, there have been stories that have made them fearful of all of this. You can increase conversion rates by adding SSL certificates and trust seals. Moreover, you can look at other objections and try to solve them the same way.

2. CAN’T ELEVATE TRUST :

Along with reducing fear in the minds of your customers, it is also necessary for you to make them trust you and your brand.  You need to leverage your trust message at the point of action, i.e. the checkout stage. This is not just confined to have security logos or privacy policies.  You need to go the extra mile, and strive to provide as much information as you can.  Remember; even a single grain of doubt in their mind can lead your customers to abandon the shopping cart.  Do you tell your customers when the product is expected to arrive?  Moreover, you need to add reassurances around the final checkout button. For example, you can tell them how their card will not be charged till the order has finally shipped.  Eventually, you need to build trust at every stage of your interaction with the customers.

3. CAN’T COMMUNICATE BENEFITS :

So, you have done everything correctly.  You have presented the products properly, attracted your customers towards the same, made them motivated to click the checkout button, but you suddenly lose them there.  This is because your checkout page does not continue to reinforce the benefits.  It doesn’t tell them why your customers should do business with you.  If shipping is free, reiterate that on the checkout page.  Moreover, you should make it easy for them to call or live chat with your customer service, right from the checkout page.

In summary, online merchants can forget that customers subconsciously scrutinize every aspect of the store.  You have to use all of these elements to increase trust and reinforce why it’s great to work with you.

ABOUT DIT INTERACTIVE

DIT Interactive is a Shopify development company.  We have a group of adept Shopify web designers and Shopify web developers to make your project more comprehensive.  As your Shopify website designers, we focus extensively on user experience in order to build trust and improve your shopping cart’s conversion.