Blog Index

Headless eCommerce With Gatsby: Most Trending Approach for Customized Estores

January 18, 2020

Earlier, shopping was both fun and a tricky task. But, with generations changing and technologies evolving, a huge revolution has taken place in the commerce arena. People have picked up shopping in the virtual market. And, looking at its growing popularity and booming opportunities, retailers and businesses big or small are leaning more towards the digital platform for growing their businesses. 

It is not a surprise to see how eCommerce platform is evolving and updating to meet the needs of these e-retailers. Contrarily, online store owners are digging down and expecting to find the most advanced technology to leverage the best of eStore languages and tools to create more customized stores for their growth prospects. 

And lately, Headless eCommerce being the talk of the town and gaining momentum, more businesses, not just limited to brands, are turning towards it. The rising popularity has brought in a great shaft in the working of online eCommerce stores.

Furthermore, why the shift is towards headless commerce is the most important thing to discover. 

What is Headless Commerce?

Different from the traditional one, headless commerce CMS is one step ahead and a way different from its own uniqueness. With all the potent tools and functionalities, headless commerce empowers you to design and develop the frontend of your website seamlessly on any platform. The uniqueness is that it provides an API that enables frontend and backend to work as separate entities while connecting through it. Conclusively, it provides matchless freedom for customization without having to rebuild the backend of your store entirely.

Benefits of Headless Ecommerce Approach

The data structure, Data, and Backends – All Portable

With NO dependence on huge, restricting infrastructures, data storage and backends are all portable. This very feature provides the freedom to grow with your frontend and stay competitive without being locked into those so-called turnkey solutions. 

Next Level Customization and Freedom for eCommerce developers

Whether it is matching brand or creating unique and enticing templates, headless commerce provides freedom for all. If you’re looking to add that one special feature on your store, or want to make it look way different, then you can count on this as it helps to build that thoughtful UX to help your store stand out in this digital market. 

Improved Multi-Platform Shopping Experience

This unusual headless cms leverages the best of all technologies to enable you to pick up the right frontend for every platform or device – whether it is desktop, mobile apps, web or IoT. 

Increased Speed

Slow speed has a greater impact on conversion ratio. And, if we look around, headless commerce comes as a savior playing an incredible role into this. It not only helps to boost the speed but also improves the conversion rates. The pages developed on headless estore platform lands faster than the pages developed on other platforms. 

Advanced A/B Testing

No eCommerce store can be successful without trial and error experimentations. Embedded with a variety of frontend and backend combinations, headless commerce provides quick and feasible A/B testing which can help you create a website that entices your customers meeting their demands.

With a lot many features in headless commerce, it is always profitable to develop estore on this platform. Though there are numerous Shopify themes for store development, they have their own drawbacks when it comes to customization. Additionally, when it comes to speed and user experience, a more appropriate solution helps to meet business goals. And, GatsbyJS turns out to be the most perfect solution. 

Why Gatsby for Headless Commerce?

Experienced Shopify web designer already tried and tested varied eCommerce platforms, and have elaborated on how development with Gatsby is a way ahead compared to other languages. And, the reason is that it helps in creating faster, cheaper and more secure websites and apps. Furthermore, the most promising part is it helps in building robust frontend and enables us to build a creative and strategic development experience for Gen Z  Shopify web developer

In a Nutshell,

Headless eCommerce with its growing popularity is trending in the eCommerce industry as more and more brands are looking for more customizable technologies. And, the major reason is that it significantly boosts the store performance and sales due to more customization opportunities. And, with Gatsby, it is way easier as it brings along with it a lot many tools and features to set your estore on the next level meeting the futuristic demands. 

And if you are still not satisfied and wondering how this can help your estore to scale higher with increased sales ratio, then a trustworthy Shopify development company like us is your reliable partner. Experienced in all the Shopify development aspects, we help you deliver the most robust and scalable estore functionalities that can meet not only the present growing demands but can also surpass future expectations. 

Or you can hire Shopify certified developers for delivering personalized store experiences for your end-users.
Contact us today or email us: hello@ditinteractive.com 

Blog Index

5 Prime Features Introduced by Shopify that Matter in 2020

May 14, 2019

Latest Shopify Features that Add a New Dimension to your Ecommerce Business

Shopify Unite, the annual conference introduced new features that are set to roll out in 2020. Shopify is changing international commerce with the help of insights garnered from working with e-commerce stalwarts all over the world. Any Shopify development company will be keen to implement and benefit from the new features.

Here are the new features that can aid in online sales including the introduction of local currency support, new payment measures, and dynamic checkouts.

Multi-currency and Multilingual approach: The eCommerce industry worldwide is worth $30 trillion, which is why Shopify is now focused on making it easy for merchants to sell their goods globally. Shopify Payments hence has now introduced multi-currency in its arsenal. The multi-currency beta feature enables brands to sell in their respective local currencies and ensures a great shopping experience for customers worldwide. The Shopify platform always displayed multiple currencies but always reverted to GBP during checkout. Now customers can pay in local currency and benefit from Shopify’s customer-friendly storefronts and checkout options. 

The inbuilt geo-location functionality helps storefronts to manage foreign exchange rates efficiently thus lowering abandon-cart rates drastically. Shopify Payments currently hosts currencies like AUD, EUR, JPY, USD, CAD, NZD, SGD, and GBP. 

In addition to the multi-currency feature, Shopify has now introduced a translated and localized dashboard for all partners and merchants who are not well versed in the English language for e-commerce transactions. With the native language support, and language change option in Shopify, one can change the language on Partner Dashboard to German, French, Spanish, Italian, Japanese and Portuguese.

Improvements In Merchant Experience: With major improvements in merchant experience, Shopify partners can now leverage features for merchants in more ways than ones. You can switch between stores now with access to dropdown options. Merchants can now enjoy a wonderful and seamless experience between all storefronts. Staff members of all these storefronts can switch to a different store in a jiffy without having to logout from a single store.The Shopify Plus checkout has also received an upgrade with several visual and functional enhancements that add sheen to the checkout process. Merchants can now utilize the custom checkout process efficiently. Also, merchants can control accessibility within their eCommerce store with the update for new app and channel permissions based on the role assigned to your right staff members.

Better in-person selling: Ecommerce might have an edge over physical selling but the human factor is still critical to sales.

Shopify has recently introduced a host of in-selling features that will help you forge meaningful customer interactions:

  • Shopify Tap & Chip Reader: Contactless reader to receive payments from any device, synced with the store consistently.
  • Tipping: This functionality allows customers to reward employees for their stellar services.
  • Returns & Exchanges: Offer prompt exchanges and refunds to customers, eliminating hassle from returns.

Shopify web developers can leverage these features in promoting brands offline with focus reduced on transactions and more on customer needs.

Connectors for Shopify Flow: Shopify Flow is a handy automation platform that all Shopify Plus merchants have access to, for prompt automation of their daily operations. And the recent update incorporates connectors to the feature. These connectors establish a link with business tools and the Shopify store for manual task automation without the need for coding.

The connectors facilitate workflows that include a combination of events and actions. One can initiate automated actions to send discount codes or automated emails to win-back clients.  By automating routine tasks, one can expect a personalized experience. Shopify is looking to integrate multiple apps with the platform, so it’s likely more connectors will be rolling out later in 2019.

Dynamic checkout: Shopify expedites the payment process by adding dynamic checkout buttons to product pages. The checkout flow is accelerated for shoppers who can access checkout directly. The feature gives customers the option to skip the multi-step checkout process and allows shoppers to buy products without leaving the exact page. Dynamic checkout buttons can help capture additional sales from people quickly. Although front-end Shopify web designers and developers have incorporated dynamic checkouts in many sites, Shopify is now leveraging the functionality to automatically show customers their checkout options and boosts conversion rates too.

Conclusion:  

Shopify web designers can benefit drastically from the updates. The platform is hinting at the possibility of multi-store architecture release late in the year. There are various teams of Shopify website designers and Shopify web developers, and even Shopify certified developers who can work collectively to build the perfect website that looks outstanding on different screen resolutions.

We are DIT Interactive, a Shopify development company.  We have Shopify certified designer and developer.  If you have any requirement for Shopify development, Contact us or email us: hello@ditinteractive.com

Blog Index

Easy Process of Handling Shopify Spam Bot Registration

October 4, 2017

We are a Shopify development company.  By that virtue, we are in touch with many Shopify users.  One problem that these users generally run into is spam bot registration.  That’s why we decided to write this blog to tell you more about spam bot registration and how to manage such registrations.  It is a simple process and this general process can work equally well with other eCommerce platforms too.

WHAT IS SPAM BOT REGISTRATION?

There are many customers in your email list.  That is perfect because you can send them regular emails and newsletters.  That is an effective way of staying in touch and improving brand recall.  However, information of some of the people in your list may look odd.  As an example, some people might have real emails but their first and last names are number strings.  What does that mean?  That means that these registrations were made by bots with stolen email addresses.  So, what does this mean?  Your Shopify web designers may have done a great job stitching together an appealing store front, but your marketing isn’t driving enough traffic.  That is because your email list is polluted and emails are being sent to people who haven’t subscribed.

HOW DOES THIS HURT YOUR BUSINESS?

There are many ways in which this phenomenon hurts your business.

  • Your email campaigns’ open rates and click-through rates decline.  That skews your data.
  • There are high chances that the recipient could mark you as spam.  Remember they didn’t actually register on your list!  That makes your emails default to the spam folder.  That will also raise flags with other email providers.
  • If your very first interaction with a user is spammy, you lose your opportunity of dealing with them in the future.
  • If you are using merge tags in your email, your email will start like ‘Hi 5513413242.’
  • Your list size will grow, which would mean that you will pay more money to your email providers.  However, there are fake subscriptions pushing your cost up.

HOW TO FIX SHOPIFY SPAM BOT REGISTRATION?

This is how trained Shopify web developers will resolve the situation.  It is simple enough for you to do it yourself.  Here’s what you need to do:

  1. Identify the Bot Subscribers:  So, the first step in the process is for you to identify which of your subscribers are bot subscribers.  
    1. If you haven’t connected your Shopify store to an email provider: In this case, you will have to be first logged into your account.  From there, you need to visit the ‘Customers’ tab.  When you see your list of customers, sort them by name and see if there are a bunch of entries that stand out.  You will perhaps see a trend.  In one of our customers’ case, all these bot registrations started with 55.
    2. If your store is connected to an email provider: In this case, you will be logged into your email provider’s account.  Now, you need to go to the synced list and sort it by name.  Try to look for anything that stands out.  What you are looking for is strings of numbers in the first and last name box.  In many cases, you will see a common denominator.
  2. Automate Bot Scrub Flow: Now is the time for you to automatically scrub out bot registrations.  However, you want to first give yourself a chance to convert these real emails into real registration in your list.  In this case, we are going to use Mailchimp as the email provider.  However, you can essentially do the same with other providers as well.  The goal of this step is to establish an automation flow.  This is meant to remove any bot-like subscriptions from your list.  Moreover, you also want to try to convert your bot subscriptions into real ones.
    1. The first step in the process is to create an Automation Flow.  You can name it anything, say Bot Removal.  Edit the Action to delete from list.  You need to also amend the Trigger to make sure that you check the option of Import.  
    2. Once this is done, you need to amend the ‘Segment.’  This it in order to look for all list entries that have a bot pattern.  If you remember, my customer was looking for first names that started with 55.
    3. Now, you design an activation email for these subscribers.  Your hope is to convert as many of them into real subscribers.  In the email, you should tell them upfront that they registered with you but their information looks off.  Give them a call to action to create a real account.  Also inform that that this email will remove them from the list.

This is it.  All your bot subscribers will now be removed.  Once this is done, you should check back with your Shopify list every month or two.

We hope this article was helpful.  Tell us what you think in the comments box.  If you need Shopify website designers or are looking for a professional full-service Shopify development company; you can contact us.