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Tips for Store Design of Ecommerce Store on BigCommerce

January 9, 2023

An E-commerce store has to be very attractive and at the same time easily navigable for any layman also. A customer may turn back if they get stuck while shopping. Either the product information with images is not good or it is not easy to add or remove things from the cart or payment options are not convenient. Even the logistics and delivery matters. Where the entire experience is virtual, it has to be backed with credible technology.

In a market like India, It should be easily accessible on all types of tech-based devices.

Visual appearance gives a boost to the e-commerce market appeal and reaches the end users and easy navigation helps in the conversion of viewers into customers. The traffic could be of people who are looking for a specific product but mostly it is impulsive buying that is triggered due to the attractive features of the e-commerce site. The same product may be on display on other sites but customers tend to purchase from the marketplace which attracts the most and which is optimized most on all platforms making it the most available and convenient store for all.

For all the requirements of the vendor, Bigcommerce store development is the best platform to create an e-commerce shopping marketplace.

Whether you are a vendor or a tech supplier, our tips will help you build an attractive marketplace for the end users.

  • Layout and keywords

The very first feature which attracts a visitor is a clean and clear layout with an appropriate display of products and information, which is not cluttered. 

Also, people look for specific things on the google search bar, so having specific keywords on the leading page is very helpful as the traffic is directed towards your window and with the specific word the consumer is able to relate immediately. BigCommerce store design is very good and it optimises traffic towards your website.

  • Menu placing

Menu display helps a visitor to locate their preferred product. So the display of the menu is very important. Be its placement or the fonts used for it. It is easily visible on the front page or needs to be dropped down or dragged up.  It plays an important role. It should be designed in a way that the visitor can easily find their product or unintentionally be located in the premium products, where the vendor wants them to go. It should be an easy search for the visitor.

  • Search bar

Search bars should be at a prominent place and have enough space for the visitor to write and search for their preference. Many times the search bar is not integrated well and does not function well. Hence customers find difficulty in using it and it does not serve its purpose properly. Hire a BigCommerce development company to design and be assured of not facing such problems.

  • Clear images

Images play the most important part in an e-commerce business. Customers scroll instead of reading. They may read only when they are buying something but most people make purchase decisions just on the basis of what they are seeing.

  • Mobile enabled app for the window

Your eCommerce should be accessible and usable on any device. Even on mobile phones as on average customers use mobile phones and keep scrolling through different e-commerce sites. Not only this it is a handy device. It’s easy to use. Today with the running life people find it easy to keep ordering online even day-to-day things. Once they get addicted to any particular app or website due to the ease of functionality, they prefer it only. 

Your e-commerce should be available on mobile phones with a mobile app, which may have all the features of a website or they are redirected to the website if required.

  • Single page check out

The checkout option should not be tedious or long. Do not confuse the customer to get registered before making a purchase. Let them check out as guests. This will increase conversions. In absence of this ease of purchase usually, customers leave the filled cart also. 

BigCommerce has a built-in single-page checkout that can boost your conversion rate.

  • Shop as guest

End customer loves to surf different apps and websites. And when something catches their attention, they may love to make a purchase but most of them may not like to put up their information due to lack of time or trust issues. Hence your platform should be user-friendly and allow the shopper to make purchases according to their convenience as a guest. Then the possibility of conversion is high as the visitor gets to experience the market quickly and impulsive buy is boosted with an easy process.

  • FAQ’s

FAQs or frequently asked questions are very helpful for the customers. There are often common questions of the customers regarding the product, return back policies, payment methods etc. So it’s always helpful to have a clear list of FAQs written in simple language which everyone can read and understand.

  • Reviews on products

Product reviews both in the comment section and with the stars, customers do look for before making purchases as at times there are several lookalike products and it becomes difficult for the customer to decide. In such a situation product review is very helpful. In fact, many customers make their purchase decision on the basis of the product review given.  So placing review sections both to go through and upload like  the ease of writing down or giving stars by the end customers regarding the product or the service is a must for customer satisfaction and also customers feel connected when they see their reviews on the given space.

  • Cart features

Cart, features are an interesting and important feature of an e-commerce market as it allows customers to dump down all things selected. Advanced features in a cart like automatic calculation of all charges help the customer. Features like an add-on, remove or save for future helps a customer to put all selected items in the cart and exit according to the pocket and money available at that time. It makes a customer happy as searching for the preferred item always is difficult for the customer. Hence, the cart should have a feature of storing the entire information of the product selected by the customer. BigCommerce shopping cart development enables the designer to embed all the features of the cart.

  • Shipping

Shipping or logistics of the product is also a very important aspect and feature of e-commerce as once the product is chosen, the customer feels impatient to receive it. Prompt service helps in retaining customers as well. A feature of giving the expected date of delivery or the delivery time according to the choice of the customer, with the help of just entering the Pincode is an interesting and attractive feature.

  • Branding

Last but not least branding is the most important aspect of an e-commerce marketplace to keep the customers hooked up on your app as they can feel elated and satisfied with associating themselves as a customer with your app. It increases their sense of reliability. 

So it’s important to maintain a consistency of product display, availability, prompt service of delivery, easy return policies, easy payment methods or gateway, easy navigation etc. All together creating you as a brand. 

DIT Interactive is the certified BigCommerce agency partner in India, capable of providing the best-customised services for the development and design of your e-commerce store.

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Best BigCommerce Themes for 2022: Don’t Miss to WOW Your Customers

October 11, 2022

The e-commerce business is growing more than ever. The coming years may see a massive leap in the e-commerce industry due to the ease of doing business at low investment. The use of e-commerce themes especially the best BigCommerce themes and frameworks by online businesses has grown in popularity. These ready-made solutions include a pre-set style and layout that can be altered to get BigCommerce customise theme and are installed on an e-commerce website to provide your company with a great brand experience and serve your customers in the best possible way. This online store is also mobile-friendly. Moreover, these best bigcommerce theme templates are budget friendly as they reduce the cost of hiring a professional developer. With several unique features like responsive online shopping, product page features, a shopping cart that updates itself, and a lovely contemporary, and tidy design, there is a wide variety to choose from. Not limited to this, according to your business, you can pick from fashion theme in BigCommerce, jewellery theme in BigCommerce or furniture theme in BigCommerce

Apart from the theme templates, there are also theme frameworks that are a collection of attributes and capabilities designed to facilitate the development process. Users can develop a child theme using the theme structure. Most companies are enhancing their online presence by building online e-commerce stores to serve their clients. And, BigCommerce as one of the powerful alternatives to Shopify, provides comparable features and pricing.

Most Premium BigCommerce stencil theme for your online store

The top 10 most Best BigCommerce themes for 2022 are:

1. The Cornerstone Theme

BigCommerce’s most popular theme, Cornerstone, is one that many new merchants begin using. Three variants of the theme are available: Light, Bold, and Warm. This free theme has been optimized for catalogs, mobile, tablet, and desktop use, as well as for promotions and discounts.  There are a lot of experimental options and the biggest advantage is that it is free. And, the greatest benefit is that it is the ultimate deal for a wide range of businesses and brands. Whether you are looking for the best Jewellery theme in BigCommerce or the top furniture theme in BigCommerce, it perfectly suits all.

2. The Brooklynk Theme

An ideal fashion theme in BigCommerce to fit your fashion-based website. Brooklynk has developed a stylish BigCommerce theme to suit all of your fashion store’s requirements. With a professional outlook, this theme makes use of full-width slideshow banners and the trendiest blocks right on the homepage since it understands the value of making a good first impression. With a stencil structure, amazing responsive design, and the ability to switch between grid and list choices, Brooklynk is one of the top fashion theme in Bigcommerce and has a lot to offer the modern store owner. Social media like Instagram can also be connected with it.

BigCommerce fashion themes for your store

3. The Beautica Theme

The Beautica theme is ideal for fashion or beauty establishments because of its simple, contemporary appearance. With an advanced menu, Instagram module, lookbook option, and other premium features, this is the best fashion theme in Bigcommerce for business owners. It is a highly chic theme with a product label section, drop-down login bars, and a product picture swap function for people who wish to operate a higher-quality website. Both brand sliders and banners are available for experimentation.

4. The Sneak Theme

It is ideal for footwear, sports goods, or apparel website layout. Sneak makes use of a superb responsive design and stencil architecture to keep things straightforward. You have an infinite number of color possibilities to select from, allowing you to truly stand out with your brand. Furthermore, there is a tonne of tools available to assist you in having the desired effect. Sneak theme is also be recalled as one of the top jewellery theme in BigCommerce for small and medium-scale jewellery store owners. 

BigCommerce jewellery theme for your Business

5. The Foundry Warm Theme

It allows you to create your dream store. The minimalist, grid-based design of Foundry is the epitome of adaptability. It is quick to set up and makes it simple to display your goods and brand. Foundry is adorable because of its adaptability. The grid-based style is simple to use and can be customized to display your products in a way that complements your brand. Additional features include rapid add-to-cart, customized checkout, and extensive search filtering. It is also considered the best furniture theme in bigcommerce due to its matchless features and functionalities. 

6. The BeoShop Theme

It offers a lot of critical features like a homepage slider, product carousels, social media widgets, and a wish list to name a few. There are numerous theme options and pre-made settings available to help you get going right away. A business whether related to furniture, fashion or jewellary can upgrade to a premium theme anytime. One of the best bigcommerce themes available in the market and it is easy to use. For any business, it is easy to handle this BigCommerce customise theme design and development to bring out the best online store in the so-called digital market. 

Best BigCommerce furniture theme for online business. 

 7. The Paralbag Theme

Finding the best BigCommerce theme is difficult on its own, but putting the theme to use is entirely different hard work. This obstacle is removed by Paralbag’s user-friendly interface. To create an eye-catchy appearance and feel for your online store, a single click is needed. Therefore, it is easy to create your bigcommerce customise theme with easy design and development. Moreover, there are various shop and category layouts available for organizing your products. Therefore, it is the store-oriented BigCommerce customise theme easier with design and development process according to your store requirements. 

8. The Shop Town Theme

BigCommerce’s adaptable ShopTown theme has a modern appearance. The theme is easy to customize and includes features like a vertical menu, magnifier, quick view option, product grids, and more. The theme is fully responsive and SEO-optimized. It may be used for any kind of online store and is fully customizable. Your products stand out because of the additional image slider and zoom magnifier. Premium membership offers access to a tonne of amazing features, including an amazingly responsive layout and a quick view option for products. So, whether you are looking for the best jewellery theme in BigCommerce or the top fashion theme in Bigcommerce, this works amazing meeting all your expectations. 

9. The Modez Theme

Modez uses a stencil framework and offers a variety of methods to arrange and display products. Blocks for new products, best-selling products, and popular products can be created as it is the easiest theme to use for an e-commerce store. Users can select what works best for their BigCommerce site with it. It works with most kinds of online stores including furniture and fashion.

 10. The Minimal Theme

Minimal is a superb option if you are eager to build a top-notch website with a fantastic BigCommerce stencil. There are numerous methods to modify your website, and you get video lesson support also. One of the prominent features of it is that it displays the most recent news from your online store. Testimonials also assist in giving the buyer confidence, which eventually increases sales.

 In a Nutshell

Consumers have also become well aware of their choices in this digital world. They may abandon a website if they find its layout unattractive. Brands need to grab customers’ attention immediately rather than try to counteract the realities of a busy consumer’s lifestyle. BigCommerce offers a wide range of themes from free to premium. All their themes have a polished appearance and a tonne of extra options that assist you in creating a strong store. The free themes will provide the necessary foundational elements and customizability possibilities to build an appealing online e-commerce store. Also, the premium themes have added advantages. As the B2C market is developing fast, the need for online e-commerce websites is growing multifold. The e-business comes with a lot of profitable opportunities but it is not an easy job to retain customers.

The platform has an advantage over its rivals due to its flexibility. BigCommerce also gives you the ability to change your site’s HTML and CSS without many technical capabilities being required.

You can develop an e-business store at your fingertips using a variety of responsive, expert, and attractive themes and templates provided by it. An incorrect template might ruin your chance to wow clients, so choosing the perfect one provides you with a much better chance of converting.

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    6 ODD Facts that Prove Why BigCommerce Is Best for Online Store Development

    June 7, 2021

    New to online business? Want to build an ecommerce website? Looking for the best platforms? Well, well, well too many questions to answer. And still confused which is the best option to choose from when it comes to ecommerce website development. Let’s clear the fog. 

    Among the many ecommerce platforms, BigCommerce website development is the best option due to its various benefits. With that massive collection of tools and plugins, themes and a gamut of features and functionalities, BigCommerce design adds value to your webstore. Moreover, from enhancing the customer experience to easing the purchasing and checkout processes, BigCommerce aids in increasing the sales with low investment cost. 

    Unlike other platforms, BigCommerce provides unique and reliable functionalities for online store development. So, let’s dig a little deeper to unveil the more benefits about BigCommerce Development. 

    Customized Features

    From personalized themes, templates to shopping carts and wishlists, BigCommerce has everything to offer you to customize your online store as per your business requirements. Surprisingly, BigCommerce developers also help you customize HTML/CSS of templates based on your design needs. And, this is the reason why BigCommerce designers and developers prefer this platform more compared to other ecommerce development platforms. 

    Customer-Friendly Check Out Process

    Wondering which ecommerce platform service helps in increasing your sales. Then there comes BigCommerce Development Service that helps to do the same. Offering streamlined and easy to checkout processes, BigCommerce provides your customers excellent experience. Moreover, Bigcommerce web designers are eloquent in refurbishing your store in such a way that they help you bring back the lost customers and enhance the conversion ratio. 

    Enchanting BigCommerce Themes & Layouts

    For any online store development, enticing and engaging UX and UI responsive design is a core element to bring in more customers. BigCommerce stores have a huge collection of themes and interesting website templates that help not only to engage your visitors but also expand your customer base. Additionally, as required by your business needs, a dexterous BigCommerce designer can revamp your store design enhancing user interaction and experience. 

    Strong Security Protection

    As the technology advances, so do the cyber threats as the cyber criminals look for more ways to dig in. Therefore, it is also a safer side to protect your online business store from those online business threats. A BigCommerce Online Store has all the security tools that help protect your business from all the threats. BigCommerce has a multi-layer security protection and implies tight security services to assure the secure business environment for both online businesses and their customers. 

    More Payment Gateway Options

    With its plethora of features, BigCommerce also brings with it an array of payment gateway options. You can definitely pick from any mode of payment that Bigcommerce web developers can help you integrate into your online web store. Different payment options also help your customers for easy purchasing and making payments during the checkout. Moreover, as shoppers are at ease with digital wallets, your BigCommerce website development helps you get everything smoothly working for your eCommerce store. 

    SEO Friendly Web Development Services

    When you need to reach your customers, by ranking high on search engines pages, it is crucial to optimize your store. And SEO plays a part in this. SEO helps you to reach your customers quite easily. And luckily BigCommerce has in-built features and tools that supports BigCommerce developers to craft seo-friendly ecommerce stores. Along with it, seo-friendly content and optimization strategies help to improve the ranking and subsequently it helps in enhancing the page ranks as well as increasing customers on your online store. 

    In the End, Everything From BigCommerce
    BigCommerce has everything to offer when it comes to developing an online store. This PHP platform brings the ease to develop your ecommerce store without any hassles. No doubt, BigCommerce development services aids to add themes, integrate various payment gateways, design customized templates according to your business requirements and seamlessly embed tools that can support in running your online store without any hurdles. Then why look for other ecommerce platforms, when you can get everything from BigCommerce platform along with excellent support from BigCommerce development company.

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      Bigcommerce Multi-Currency Changes – a Big Gain for Developers & Shoppers

      March 3, 2020

      Looking to reach out to potential customers in various countries, but unable to do so just because of a limitation of currency conversion or multi-currency feature. DUH…and this has bogged down your sales. Breaking that glass ceiling, BigCommerce has recently unveiled a new multi-currency feature on its BigCommerce platform.

      Previously, it wasn’t easier for merchants to reach out to new markets and allow customers to buy, checkout and pay in their local currency. However, now with the latest introduction of the multi-currency features, Bigcommerce designers and developers have the upper edge to revitalize the store with the latest update and provide wider growth prospects for their clients. With new features and updates pouring in, BigCommerce developer needs to be always on their toes to get and grab those latest developments. Coming up to the multicurrency, here is the detailed guide that can help you as a developer to customize the online stores according to the client’s requirements and learn how these changes can affect your development process.

      Unleashing the Power of New Multi-Currency Feature in BigCommerce

      Past with numerous developments, BigCommerce is up again with a special exceptional currency feature available on the Bigcommerce platform – i.e. Multi-Currency functionality.

      Before the advent of multi-currency on BigCommerce, shopping from international online retail stores used to be a little tricky. Though shoppers could see the prices in their local currency, they were charged ultimately in the store’s default currency. Eventually, the shopper had to pay additional charges for their credit card company as the currency was converted from the store’s default currency to their local currency. This meant that the shopper has to pay fees making products more expensive resulting in a sloppy shopping experience.

      However, the scenario has been changed with the introduction of multi-currency. Now, you can add multiple transactional currencies, allowing customers to choose their preference and the shoppers know exactly how much they will pay. Making the overall shopping experience hassle-free from browsing products, adding to cart, checking out to paying in another currency.

      Expanding their businesses, usually looking for cross-border opportunities to upscale their sales, this new feature allows stores to seamlessly enter into the new market as it accepts payments in multiple currencies.

      Understanding Multi-Currency in the Present Scenario

      Shortly introduced in the BigCommerce platform, multi-currency is open for stores to integrate into their systems by moving to ‘Settings’ then selecting ‘Currencies’ in the ‘Control Panel’ and then follow the instructions to opt-in. Just in a few clicks, your store will be ready to accept payments in multiple currencies. Additionally, BigCommerce designers can enhance and customize the store according to the client’s business needs.

      Although it is not possible to have all the features at the initial stage, many can be implemented to instill the trust factor in the shoppers.

      Current Limitations for BigCommerce Development Services

      • It’s Limited to Stencil only
      • Lacking legacy checkout, it only has an optimized one-page checkout.
      • Stripe credit card only available for shoppers who want to pay in local currency
      • Can create Promotional coupons with no need for legacy coupon codes
      • Multiple currencies cannot be installed into store credit
      • In multiple currencies, one cannot set Customer group discounts

      Tax and Pricing – Crucial Things BigCommerce Developers Need to Learn

      How to set up tax with multiple currencies?

      Tax is a separate entity to multi-currency. How you keep up with multi-currency has nothing to do with how you set up tax. It completely depends on the countries where you are selling. For example, in South Africa, you can easily set up tax manually in BC. However, the same scenario will be different for the countries having complicated tax such as the U.S, where you need to take the assistance of an additional app such as Avalara to automate the tax.

      Price Lists available in Enterprise Plans, are easy to create using any currency set up in a store. With transactional and display currencies available, both can be installed in Price Lists. However, a price record has to be designed and developed by Bigcommerce designer as individual price records are not copied from one currency to another.

      It is easier for stores that use ERP to store product prices. Moreover, using Price Lists API, you can bring in multi-currency information to BigCommerce. This API helps to integrate product prices in multiple currencies to Price Lists.

      How the BigCommerce Experts Test This App?

      It is easier for eCommerce developers to test this app in any given environment using any sandbox or development store that has been built as a partner program. And, the good news is that this feature is available on all BigCommerce plans.

      Testing becomes quicker when you set up a supported payment provider for your store. Once it is connected, you can easily test a payment provider to create test orders with different transactional currencies. Similarly, you can even use the BigCommerce payment gateway for testing.

      Some apps may be affected when updated to multi-currency, including the ones that draw currency content from the Orders API. Especially these are the ones that provide abandoned cart saver emails where prices are displayed according to the shopper’s preferred currency.

      Exceptional Support

      BigCommerce Development Company, with their panel of experienced eCommerce developers, are always on the verge to help out whenever clients/customers are seeking for any updates or additional services. BigCommerce experts at DIT with their exceptional niche over varied eCommerce development services are always happy to assist with any of your eCommerce store or BigCommerce designing, development or customization requirements. Get the hack for your online store upscaling the sales only with the leading eCommerce Development Company DIT.

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        Bigcommerce – The Ideal Ecommerce Solution that Trumps its Competition

        May 14, 2019

        BigCommerce has steadily increased its reputation as one of the best ecommerce platforms. It is secure, easy to use, and includes all the features required for a fantastic e-store. It also features advanced marketing tools and outstanding templates that can elevate the look and effectiveness of the store, although it is advisable to consult BigCommerce experts or a veteran BigCommerce development company for implementation.

        Know why BigCommerce is the ideal ecommerce solution that is better than other ecommerce platforms:

        Extremely Easy to Use and Implement: BigCommerce is easy enough to set up, and this is one of its most defining characteristic. You can spend ample time to get things right, but you can get your store up and running quickly with the look that you need for your offerings.You can add a number of updates without having to code, with several landing page options and templates already available. You can create your store right from the control panel and interact with easily. BigCommerce also includes a number of marketing and conversion features that can be integrated with your portal.

        Migrate your Existing Site Easily to BigCommerce: BigCommerce facilitates store owners with the option to migrate their existing store to BigCommerce seamlessly. More than 20,000 stores have migrated to their service successfully. Irrespective of the existing platform, a BigCommerce certified developer can migrate your ecommerce business without any hassles. BigCommerce also enables import and export of products and pricing data easily from any platform. You can start the migration process right after you sign up. If you hit up snags, you can bank on BigCommerce experts or a veteran BigCommerce Development Company to provide you the necessary support for implementation.

        Payment Features Manifold: Ecommerce platforms thrive on the payment section itself since the primary intention of establishing an e-store is to facilitate purchases and boost sales. BigCommerce boasts of an incredible line of payment features that are aligned with several features – more than 40 pre-integrated ones and serviceable in 100 countries. The platform supports Amazon Pay, Chase Integrated Payments, eWay Rapid, NetBilling, PayPal, QuickBooks Payments, and many more. BigCommerce development also involves addition of mobile wallet features that makes it easy for customers to pay right from their smartphone.

        Handy Conversion Features Within: BigCommerce provides a plethora of handy conversion features that ensure some visitors get converted into buyers. The platform offers the abandoned cart saver feature that sends those shoppers emails that convince them to go through the purchase. The platform also includes a feature to incentivize buyers with discounts who are hesitant to go through the purchases. One can even add customized filters for making buyer searches easier. A competent BigCommerce development company can help you with the same.

        Secure Platform and PCI Compliant: Hosted platforms usually have better quality and security features. BigCommerce also delivers on robust security and Level 1 PCI compliance that offers stringent protection from DDOS attacks along with security on multiple layers inclusive of perimeter and server-specific firewalls, intrusion detection software, human monitoring and more. BigCommerce developers make best possible use of these features to ensure that store owners have the required peace of mind!

        Magnificent Product Management and Analytics: BigCommerce offers a seamless interface for product management with its attributes that help specify product details including inventory tracking and pricing. Customers can create their user and store-owners can personalize options for user groups.

        The platform also sports an outstanding analytics tool that tracks business activity in more ways than one. The options to sell gift vouchers, create cart-level discounts, and many others helps in developing custom marketing campaigns. The marketing efforts can be assessed and changed based on results, especially based on store’s conversion rates and performance.

        Useful Tools to Streamline Operations along with SEO: Aside from all multiple features and a brilliant support group, BigCommerce helps with multiple tools and functions for managing a streamlined business. It sports an open API architecture, thus aiding developers to create useful functions for 20 categories. You do not even have to depend on third-party applications.

        Additionally, marketers will find the platform search-engine friendly. Implementing SEO adhering to best practices is easy for companies, although BigCommerce developers can make a store more competitive. Additionally a BigCommerce development company can help you benefit more with smart SEO configurations. The platform provides SSL certificate for the stores and other tools to improve search engine rankings. Some features include Rich Snippet and Google AMP.

        If you are looking for an expert BigCommerce developer or you need help with BigCommerce design, we can provide unmatched expertise in the field. Contact us.

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          Your BigCommerce Developers Would Like You to Know These Things

          May 3, 2018

          Many eCommerce website owners feel the need to pick their developers’ brain.  We understand your desire and have compiled a list of 8 things that your BigCommerce development team expects you to know.  The knowledge of these will hold you in good stead to grow your business further.

          1. Data over Logic:  There are times when you make a change request to your BigCommerce developer.  Is that proposed change a sure-shot key to your business growth?  In other words, your BigCommerce developer would like you to have a functional understanding of Google Analytics’ Metrics.  This will help you better comprehend your website; which products are generating the returns for you and which ones are a burden on the website.  We get clients talking to us about User Experience improvement and best practices for the same. However, data based decision making is the key as user experience is no general principle but a customized solution to meet your users’ needs.
          2. Think of Content as an Asset:  Think of general business logic.  What is one of the best ways of growing your business?  It is to invest in assets that will pay off. The same applies to your online business too.  For your website, it is your content that needs to be invested in. This includes having compelling copy and enticing product photos.  These 2 can be the key to getting your customers’ buy-in. If you provide great content to your BigCommerce developers, they will turn that into a successful website.
          3. Size Does Matter: When it comes to images and product photos, most people think that bigger is better.  However, you need to realize that bigger images adversely affect your website speed and thus your search engine rankings.  This, however, is the Achilles’ Heal for most merchants. Our developers frequently receive large images. Another problem is clients putting text right on top of the image file.  This again hurts your SEO. You would instead be requested to provide your text to the developer who can place it as an image headline at a position where Google robots will read it and consider it positively.
          4. Speed Affects Experience:  Did you know that most of your customers expect your website to load in 2 if not 1 second?  If your website takes any longer, your rate of abandonment increases. That is why our BigCommerce development team is extremely focused on page speed.  However, the story doesn’t end with the completion of the development work.  We want the clients to look at the bigger picture. Everything you will do to your site in the future will affect your page speed.  As an example, if you decide to install a Chatbot; that will reduce your page speed too. Therefore, it is highly advisable to work with a good development team that can help you reduce the effect of website amendments on its page speed.
          5. Checkout Abandonment: Have you had instances when customers have dropped out at the time of checkout?  There are many websites who see as much as 60% checkout abandonment. This brings us to the importance of optimizing your checkout page.  At DIT Interactive, we are very keen on making the checkout user friendly and have created a single page, easy-to-decipher checkout process to encourage the users to complete their transaction.
          6. Knowledge About Your eCommerce Platform: How long have you been with BigCommerce?  Many of our clients have been with their current eCommerce platforms for years, but know very little about it.  However, knowledge about the various native features and functionalities of your eCommerce platform is pertinent.  With proper knowledge, you will be able to draft your requirement better and that will ultimately benefit your business interests.
          7. Mobile is the Future: Change is the only constant, they say.  That is valid for your website as well. In today’s day and age, more than half of your search traffic is coming through mobile devices.  Despite this, many merchants still have a clumsy mobile experience. Not only does this mean that you lose out on your site’s user experience but your search ratings get hit too.  Some of the people we meet tell us that they optimized for mobile a few years ago. However, you need to remember that change is the only constant. You need to stay abreast with the new technology and changes that come about with it.
          8. We are a Team: For some reasons, clients tend to think developers are only interested in coding, but don’t think about making the website look good.  That is actually not the case. Think of us as your team. We want to generate superlative end results. However, reasonability is what we consider. If your graphics are compromising the user experiencing or your website’s page speed, we need to advise you to skip that.

          If you need to know more about the development process or are looking for a highly experienced and adroit BigCommerce development company, you can contact us.

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            Instagram Has Launched Shoppable Posts for Bigcommerce Retailers

            January 30, 2018

            We are a Bigcommerce development company, and know for a fact that various social media platforms are exploring the great opportunity that online retail provides.  By selling products on social media, online merchants get a larger audience to work with.  On the other hand, social media platforms get to create an additional revenue stream for their business.  One of the best examples of the same is Instagram’s shoppable posts program.  Businesses in USA that use Bigcommerce will now have access to the same.  This program can transform the way in which online businesses sold products and services on social media.  We are a team of Bigcommerce developers and designers.  Being in the field, we believe that this new approach is going to be a big hit in the industry.

            More about Instagram Shoppable Posts

            Instagram doesn’t allow clickable links in post captions.  Therefore, such shoppable tags are quick and easy in helping you attract more people to your online store.  Before this option was launched, people had to rely on 3rd party services.  However, it is a much convenient option to do it all from the same platform.  Therefore, Instagram Shoppable posts carry significant importance to Bigcommerce merchants and the entire industry of Bigcommerce design and Bigcommerce development.  

            Access to Analytics

            We are currently living in the world of knowledge and data.  Such data is driving many business decisions.  Moreover, it is also important for online merchants.  Those Bigcommerce retailers that take advantage of Instagram’s shoppable posts will get analytics from this photo-sharing social media service.  Here are the things that businesses will be able to access:

            1. How many people viewed product information
            2. How many people clicked on the link through to the product page

            These are both extremely important stats.  The first one talks about the efficacy of the platform and its reach.  If the platform is being used efficiently, you should be able to get a large reach for your products.  Moreover, this reach can also relate to how appealing your advertisement is.  Only if the post is appealing and interesting would people stop by and look.  On the other hand, the click-through rate will tell you if you are providing the right information with your products.  If someone has stopped by to look, you will hope that they will also click on the product link to gather more information.  If there is a situation where you are getting views but not click throughs, you will need to question your content and whether you are targeting the right audience.

            What is Instagram’s Benefit?

            So, how would Instagram benefit with this new service?  There are 3 major benefits that Instagram will receive by the launch of this service:

            • Monetizing:  The first is the additional revenue stream that Instagram can add.  There is news that Instagram would not take a cut of the purchase amount.  Instead, Instagram has devised another strategy.  To be able to display such shoppable posts in those users’ feeds that are not followed by the business, these business accounts will need to pay a fixed amount.
            • More Advertisers:  Because of the uniqueness of this service, Instagram will get more advertisers.  The effects of the same are already visible.
            • More Time:  Finally, this is a subtle benefit to Instagram for launching the service.  Because of these engaging posts, users will find another reason to spend more time on Instagram. The social media platform will be able to get a larger share of the users’ time.

            This was a basic overview of Instagram Shoppable posts.  If you need a Bigcommerce developer or an entire team, we can help you with affordable and high-quality service.  Contact us today via phone or email.

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              How to Improve Your BigCommerce Store? Here are Some Tips

              September 29, 2017

              BigCommerce is an eCommerce platform that is packed with robust features and tools.  If effectively used, these features and tools can help to grow an eCommerce store.  We are a BigCommerce development company, and understand the various areas where many stores need improvement. Our BigCommerce developers suggest that the following 5 aspects of your BigCommerce store can be improved to grow your online retail business.

              1. Make It Easier to Find Products:  You need to streamline search on your BigCommerce store to make it easy for your customers to find the right products.  Here are a few things that can help:
                1. On-site search:  This is where your customers are interacting with your site.  They are putting in a query.  By tracking these searches, you will get to know which products your customers are interested in.  When you perform such examination and try to improve your search, you will see immediate benefits to your BigCommerce store.
                2. Identify Misspellings:  You can’t expect your customers to know the exact term all the time.  There are going to be mistakes.  You need to make sure they see appropriate search term correction.
                3. Google Analytics:  BigCommerce Experts suggest that you should enable site search in Google analytics.  This will give you a breakdown on the various metrics of onsite search.  It will tell you about such things as:
                  1. Things that people are searching for
                  2. People that left the site after they attempted a search
                  3. New trends or products that are worth exploring
                  4. Most common search queries that should be on your navigation menu
                4. Keywords in Product Pages:  Finally, it is also important to add keywords to your product pages.  These are expressions that your customers use to represent your products.  Use of keywords will help you improve SEO for your website.  Moreover, it will also make it easier for customers to search for your products.
              2. Revamp Your Navigation Menu: You have to find different ways of improving your customers’ shopping experience.  For that you will need to gain insight in what products they are interested in.  There are a couple of things you can do to get the desired information and then revamp your navigation menu.
                1. Customer Use Data: You need to collect data on what navigation menus your customers use the most.  There are also tools that you can use to track where your customers are interacting with your website.  Tools like CrazyEgg and HotJar can be helpful.
                2. Design for Mobile: You need to consider how your navigation acts on mobile devices.  If there are too many navigation items, it can make it cumbersome for your mobile users to navigate your website.
                3. Keep it Simple: You need to design your navigation in a way that your customers find products and items where they expect them to be.  If you have useful links on your website, you should have them available in the footer.  These links include contact information & shipping/return policies.
              3. Image Optimization:  Photography is critical to all eCommerce stores.  Images are being used extensively these days on product pages as well as marketing material.  It is a way of luring the customers as well as giving them more description of the product.  In that case, you need to make sure that your images are optimized and consistent.
                1. Maintain Consistency:  You need to make your images consistent in terms of content and dimension.  Using a white background with a consistent backdrop can help with the cause.  This can also help with your store’s brand.  When you are exporting your images, you need to make sure that they are consistently sized too.  You don’t want to provide odd-shaped product thumbnails.
                2. File Size Optimization:  You need to ensure that your file sizes are not excessive.  If you are using photos from cameras or phones, they tend to typically be much bigger than needed in the case of your BigCommerce store.  You need to reduce the image size by reducing the dimension of the images.  Your BigCommerce product photo should be 1028px Wide by 1028px High.
              4. Product Page Improvement:  Product page is where you can really sell your products.  This is where you convince our customers to buy from you.  Now that this product is expected to have the bigger impact, it is expected to have the biggest room for improvement too.  You need to take a look at your product names.  Make sure that the product name is description enough for your customers to find the right product.  The name should accurately describe the product and the name should also match with hat the customers are searching for.
              5. Optimize Shopping Policy:  One of the most important eCommerce factors is shopping cost and speed.
                1. Clear display of shipping policy & costs:  Shipping policy as well as the cost should be clearly displayed.  It should be ideally on the product page itself.  This will ensure that customers are not shocked and they aren’t abandoning the cart.
                2. You should also consider a free or flat-rate shipping policy to make it easier for your customers.

              These changes will help you make your store effective and more customer-friendly.  

              If you are looking for an expert BigCommerce developer or you need help with BigCommerce design, we can provide unmatched expertise in the field. Contact us.

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                Blog Index

                BigCommerce vs. Prestashop : Which Platform Is Better?

                July 18, 2017

                Being a BigCommerce development company, we understand that there are numerous shopping cart platforms for you to choose from.  In fact, we work with quite a few eCommerce platforms ourselves.  However, not all of them are of the same quality.  All platforms offer different features and options.  The one platform that works for you depends upon your requirement and the strengths/weaknesses of the various platforms.  Out of the hundreds of platforms available, most of them offer just basic functionalities.  There are only a few that go the extra mile to provide you with a complete solution.  BigCommerce experts believe that BigCommerce and Prestashop are two of the best eCommerce platforms around today.  That’s why we have put together some information on the two platforms and created a comparison to see which one is better for your needs.

                BigCommerce:  We do a lot of BigCommerce design and development.  By that virtue, we understand this platform really well.  It is currently one of the best hosted solutions around.  One of the reasons for that is that this platform offers all the convention features that a shopping cart should have.  This includes security, support, and the right environment for the server.  However, there are various other features and functionalities that make BigCommerce development more effective.  Here’s a list of those features and functionalities:

                • 99% server up-time
                • Daily Back-ups
                • Content Delivery Network: This feature can be used for building the BigCommerce store.
                • Support:  Now, this is something that really differentiates BigCommerce from some of the other stores.  The support that is on offer is absolutely unparalleled.  There is a qualified team of experts that can help you handle any problems that you run into.  Moreover, there is a huge base of knowledge that is available on the web.
                • Article Access:  If you are stuck with a problem, you can access over 500 articles to solve the various issues that BigCommerce developers can run into.
                • Security:  This platform’s PCI compliant.  This means that your customers’ data is absolutely secure.  In today’s times of ransomware and other malware, this is a great advantage to have.
                • Hosted Solution:  Finally, BigCommerce is a hosted solution (as we mentioned earlier).  The admin panel is extremely simple to use as well as intuitive.  This makes the process of store development very simple.  There is absolutely no programming that you are required to know.

                PRESTASHOP

                Talking about Prestashop, this has become among the top open-source solutions.  It is gaining in popularity, and here are some of the unique features that it presents to its users:

                • MVC Pattern:  Prestashop meets the object paradigm and MVC pattern.  This is great for technical users as they will get extremely simple to individualize and very clean code.  If you have enough programming language, you can mold the platform to your liking.
                • Intuitive Back-End: This makes a great amount of difference to the entire system.  The back-end can be easily managed and there is no need to possess any technical skill.  You can add categories, products, and images without a hassle.
                • CMS: So, this is not just an Ecommerce platform.  Prestashop comes with in-built CMS capabilities.  You can append more content pages to increase traffic and also become more appealing to the search engines.

                COMPARISON

                Now, let’s draw a comparison between the two platforms:

                1. Store Management: Both these platforms are pretty strong when it comes to features for store management.  Be it managing inventory, orders, or products; or having significant number of payment and shopping options, multiple currencies, and languages; both these platforms excel in that regard. BigCommerce experts will point at an advantage that BigCommerce offers, and that’s the fact that it lets you sell on Facebook.  With Prestashop, you will have to have a paid module for the same.
                2. Marketing and SEO: Marketing is super simple and effective with both these platforms.  Having discount systems, coupon codes, wish lists, gift certificates, and more are easy with these two platforms.  They are both SEO friendly too.  BigCommerce offers an option of abandoned cart saver.  That is not the case with Prestashop.  Moreover, BigCommerce is a little easier to configure as well as use.
                3. Business Analytics: Both these tools have powerful built-in analytics.  They fully integrate with Google analytics.  When it comes to marketplace, though, Prestashop has the advantage because of its much bigger marketplace.

                Therefore, both these platforms have their own advantages and drawbacks.  BigCommerce works better for those online merchants who want to focus on business without worrying about the technical part.  Merchants with some technical knowledge, however, can do a lot with Prestashop.

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                  Blog Index

                  Set Up Customer Groups for BigCommerce

                  May 31, 2017

                  As an experienced BigCommerce development company, we run into various customers who want to have an online store for the first time.  Their intent at all times is to ensure their store’s user interface is good.  Moreover, they want to make sure that their products are presented properly on the site.  However, what can be missed is the target marketing part of it.  In other words, BigCommerce designers will be made to focus on graphics and user interface and your BigCommerce developer will emphasize on ensuring that the code is bug-free.  However, you need expertise and guidance in target marketing too.  That’s where qualified BigCommerce experts come into the picture.

                  CUSTOMER GROUPS

                  BigCommerce, and other Ecommerce frameworks, let you set up customer groups.  This is the process through which you organize your customer base into isolated groups.  By doing so, you can adopt different strategies for different customer groups.  As an example, you can apply discounts or offer rewards to patrons or direct customers towards certain product categories.  Moreover, you can also allow or restrict access to some portions of the website.  If you are on the BigCommerce framework, here are some of the things you can do:

                  • Differentiate between regular retail customers and wholesalers.
                  • Set up status of tax exemption for some customers.
                  • Offer discounts to certain customer groups.

                  BENEFITS OF CUSTOMER GROUPS

                  You are encouraged to talk to your BigCommerce development team about customer groups.  However, you need to be convinced about the benefits of the same before doing so.  These groups have the ability to serve your customers according to their specific needs.  Here are some of the other benefits of the process:

                  • Identify the most and the least profitable customers of yours.
                  • Provide special discounts to some customer groups.
                  • Adjust your marketing efforts towards customers with the highest profitability.
                  • Improve your customer service.
                  • Stay on top of the latest shopping as well as purchase trends.
                  • Gain an edge over your competition.
                  • Segment customers on the basis of their location, lifestyle, behavior, and other factors.

                  HOW TO SET UP CUSTOMER GROUPS?

                  Setting up customer groups is a reasonably simple process.  Here are the steps involved in setting up customer groups for your BigCommerce store:

                  1. Go to Customers > Customer groups
                  2. On this page, click on the option ‘Create a Customer Group’
                  3. Now you need to punch in a name for the group under the ‘Group Name’ field
                  4. The next step is to identify and decide the access that various customers will have:
                    1. Here you can restrict a particular group’s access.  You decide what a particular group can access and what it can’t.
                    2. There is also an option to move all your new customers to this group.  You need to either check or uncheck this option.
                  5. Once you have completed these steps, you are good to go ahead and save your changes.

                  This process will create the parent category.  If you need to create child categories under this, you need to click on the + symbol.

                  DISCOUNTS FOR CUSTOMER GROUPS

                  One of the important features of customer groups is that you can apply specific discounts to specific customer groups.  This customer group can have discount on a particular category, specific products, or even the entire website.  What you need to note is that coupons are separate.  Hence, if a customer has coupon; they will be able to get coupon discount on top of the category discount.

                  CUSTOMER GROUP FOR GUESTS

                  You will need to create a Guest customer group for all those customers who are not logged into your website.  You can set up Guest customer group after Customer Groups have been configured for your website:

                  1. Go to Customers > Customer Groups
                  2. Select a group from the dropdown menu that says Customer Group for Guests

                  DELETE A CUSTOMER GROUP

                  You can delete a customer group that you do not need.  You need to go to the Customers menu, and check the box that is next to the customer group you want to delete.  Now you click on the Trash icon and hit Okay to confirm.

                  CONTACT US FOR HELP

                  If you need help with creating customer groups, or you need BigCommerce experts to help you make your eCommerce venture successful; we can provide the designed service.  Our BigCommerce design and development team has the expertise and the acumen to deliver unparalleled results.

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