Author: dit_redesign

Start Your Own eCommerce store using BigCommerce Themes

Posted on by dit_redesign

The present era is of eCommerce. Starting from the governments, investors to technology, everyone is showing heartily interest in offering the needful assist towards the start-up concept, which won’t be wrong to have taken birth from the concepts of eCommerce. As mentioned above, technology is too endearing in contemporary times to enrich the concept (eCommerce).

Days are gone when you had to depend on extraneously upon the web designer/developer for your store design. With perfectly furnished themes being made available, starting an e-commerce store can be initiated the moment you wished.

Start Your Own eCommerce Store Using BigCommerce Themes

Embark on your e-commerce journey effortlessly with BigCommerce themes. These professionally designed templates offer a user-friendly platform to create a visually stunning online store that reflects your brand identity. Whether you’re a novice or seasoned entrepreneur, BigCommerce themes provide the perfect foundation to showcase your products and engage customers effectively.

No matter which store you wish to open :

Going with the Premium BigCommerce themes can be absolutely enchanting, irrespective of the kind of eCommerce store you wish to start with. These Premium BigCommerce templates come with a whole range of specifications, starting from the options of picking or selecting from an eclectic range of products to the control panels designed in one of the most user-friendly fashion. That’s not the whole story, though; you don’t even need to worry about the aspects of incorporating electronic payment options, currency converters, incorporating native social media buttons or marketing tools, etc. It is here to note that these BigCommerce themes are designed absolutely in an SEO optimized fashion.

Operate your way :

Once you have decided about the kind of eCommerce store you are going to open, or about the niche of your store, it’s just all about picking a custom BigCommerce template that fits well with your brand or niche. The advantage of going with a BigCommerce templates is that here you can have the option of any sort of addition or deletion as per your wishes. These are fully furnished in true sense, being accomplished regarding search engine aspects. Incredibly is to see the way despite being feature-rich, the themes compromising in no way about the user-experience aspects.

No frets of hosting :

Hectic issues associated with hosting are no less than nightmares for any business operating over the web. A matter of interesting fact here is to mention that the contemporary themes don’t even allow you to have any fret regarding the hosting issues. These are natively optimized for a swifter loading. Most of these coming with multi-level menu along banner logo, user-friendly dashboard/back-end, customisable home page layouts and product promotions, etc., leave no stones unturned for a compliant eCommerce business operation.

Flooded features :

In a competitive scenario, any eCommerce store would love to have a design that could offer a better comparative dig for the products. You don’t need to visit any developer/designer frequently on this aspect, upon going with the fully furnished eCommerce themes; those are naively available with the option of previewing product comparisons through headers itself. Apart from this, the specs like optimized search bars, extra sale banner, business listing options, newsletter, responsive slider for your brand, etc. Moreover, these even fix any of the existing or newly found bugs without any demand.

A perfect example to refer :

Once you have decided about the kind of eCommerce store you are going to open, or about the niche of your store, it’s just all about picking a custom BigCommerce template that fits well with your brand or niche. The advantage of going with a BigCommerce templates is that here you can have the option of any sort of addition or deletion as per your wishes. These are fully furnished in true sense, being accomplished regarding search engine aspects. Incredibly is to see the way despite being feature-rich, the themes compromising in no way about the user-experience aspects.


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Facebook messenger to be used as communication Channel by Shopify Merchants.

Posted on by dit_redesign

We have offered Shopify web design services for a long time. However, we have never been as excited.Shopify has introduced a great new way of communicating with your customers – Facebook Messenger.

We all make use of Facebook to connect with our friends or send them messages. What if you had the option of doing the same with your customers? Imagine where your online store’s customer satisfaction will go if you could engage your customers with live, interactive communication. That’s what Shopify is presenting to you with its Facebook messenger integration. This all-new feature has got not just the store owners but even the shopify experts excited. Now, you can communicate with your customers in real-time, answer questions, or even recommend products via Facebook messenger.

Why is this feature great?

As a shopify development company, we think that this new feature will augur well for all our customers. Here are some reasons why:

  • Relationship : Engaging conversation is the tried-and- tested way of building customer relations in bricks-and- mortar stores. This Facebook messenger integration lets you do the same online. You get to know your customers’ names and even offer them personalized service. That leads to lasting relations.
  • Automation : Facebook is moving towards automation with its Bots for Messenger. The objective is to automate some part of customer service. At the same time, Shopify is building Commerce Bots to automatically perform some unimaginable tasks for you. That will definitely free up a lot of your customer service team’s time.
  • Customer Delight : Finally, prompt service and deep relations will lead to customer delight. You will get more patrons who will be your loyal brand ambassadors.

How do you get started?

  • Have a Shopify store : If you don’t have a Shopify store already, hire a qualified Shopify web developer to get you one.
  • Add Messenger Channel : The next step is to add messenger channel in Shopify. That is just a mouse-click away.
  • Now, you need to connect your FB Business Page with Shopify. When you add the messenger channel, you will be guided through the process.
  • Community : Now, your customers can send you messages through messenger and you can respond via Facebook on your computer or through the Facebook mobile application.

How can you engage with your customers?

Now that you have your Facebook messenger integrated with Shopify, how can you engage with your customers? Here is an example:

  • If your shopper is signed into Facebook at the time of checkout, they will get an option of getting their order confirmation, customer service, and other relevant information via Facebook.
  • Once the shopper opts in, they will receive their first message which is an order confirmation with payment and shipping details. This is sent automatically from your business Facebook account.
  • Future notifications are sent automatically too. For example, they get a push notification when the delivery is complete.
  • What’s more? Your customers can respond to you. They can send you inquiries, thank you notes, or even an unboxing selfie. There are tons of emoticons and other options to be used.
  • Interestingly, your chat with the customers will always be available in chat history.

When can you use the feature?

This feature will be rolled out in a course of a few weeks. However, the messenger channel can be added to your Shopify store right now. The feature is currently available to store owners operating in USA. Our sources suggest that Canada seems to have been covered too. Other countries are soon  expected to get a taste of this feature.

DIT Interactive and Shopify

There are numerous Shopify web designers and Shopify web developers. However, we are passionate about both these aspects of the platform. Our in-house team of shopify website designers and developers offers to you a comprehensive eCommerce solution. With our broad business experience, we aspire to make your Shopify web design commerce-ready. Moreover, our Shopify website developers make your store user-friendly and comprehensive. You can contact us at hello@ditinteractive.com for more information.


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Procedure to Add and Use Widgets in WordPress

Posted on by dit_redesign

WordPress is the most popular CMS –Content Management System, which is used by millions of people all around the world for creating blogs of varying, shapes, sizes and flavors. Being an open source CMS, it is used as blog publishing application that is powered by PHP and MySQL.

If you are looking out for any quick and easy way to place yourself on the web, then WordPress could be helpful in building a personal website without having any prior knowledge about web development, programming or comprehensive knowledge of HTML. WordPress provides everything required from the beginning to the end.

Want to be a WordPress Theme Developer

If you want to become a WordPress theme developer, then you must know about the widgets in WordPress. Along this, you need to know how to add and use widgets in WordPress. The widgets that are found in the admin area of WordPress are tiny blocks with specific functionality that can be placed in the WordPress sidebars which are also known as Widget-ready areas on the webpage.

These WordPress widgets are created for providing easiness to the way of designing and structure control of the theme of WordPress. These widgets can be easily dragged and dropped into the specific widget area. For the beginner WordPress website developer, the WordPress widgets is an easier way to add things like galleries, quotes, popular posts and other dynamic items on the WordPress site.

These WordPress widgets can be found going to the Appearance-Widgets section in the WordPress dashboard. These widgets in the WordPress allow you to add content and features in the areas that are widget areas of the theme. The widget-ready areas are mostly in the sidebar but also can be in the header, footer, below content and also in any other area in the theme. You must note this that the available widget areas in the theme would vary from theme to theme. For being a WordPress web developer, you must know that the WordPress themes are widget ready and even have multiple widget areas. If you don’t view any widget area then, the theme doesn’t support the widgets.

There are different types of widgets, so if you want to create a plug-in for WordPress users then installing GetSiteControl widgets on the WordPress is the easiest way. Below specified are the steps for adding and using widgets in WordPress, which the WordPress development company uses.

Steps To Follow

  • You need to download the plug-in from the WordPress plug-in directory. The Plug-in would be downloaded as a Zip archive.
  • Then you have to open your WordPress dashboard and go to the plug-ins and switch to upload tab.
  • Then you need to click on Browse to browse the local hard drive of the computer and elect the zip file that was downloaded.
  • Then you need to click the Install Now for installing the plug-in from the zip file.
  • Once the plug-in is installed, click the Activate button.

Installing the widgets

WordPress comes pre-packaged with variety of Glossary Widgets. If these are insufficient for your needs, then you can install the new ones by searching the WordPress Plug-in Directory that is accessible from the WordPress administration Plug-ins and adds new screen.

Why BigCommerce Experts Advise you to switch to Stencil?

Posted on by dit_redesign

Have you heard about Stencil? If you are on BigCommerce, there are high chances that you have. In case you haven’t, it is BigCommerce’s new approach to front-end and theme development. At DIT Interactive,our Experts team work extensively with BigCommerce and have already tried our hands at Stencil. We have been blown away by it. 

Why BigCommerce Experts Advise You to Switch to Stencil

BigCommerce experts strongly recommend migrating to Stencil for enhanced performance, flexibility, and scalability. With its modern architecture, Stencil empowers businesses with faster page loading times, improved customization capabilities, and seamless integration of advanced features, ensuring a competitive edge in the ever-evolving e-commerce landscape.

1. Flexibility :

BigCommerce designers and developers always strive for flexibility. By doing away with ‘Global Variable,’ Stencil offers just that. Global Variable used to be a block of code in an email or product page that couldn’t be altered. How frustrating is that? Stencil, instead, uses handlebar templating language. It gives you the freedom and the flexibility to manipulate the code any time.

2. Time Saving :

Time is Money. How many times have you heard that? As a BigCommerce development company, we constantly run into customers who desire speed. Stencil lends speed to BigCommerce developers and designers by letting them make changes to the dummy site using current data. A preview of that can also be shared with the client, and all of this happens without impacting the live site. If the client needs custom design for their Bigcommerce website, this method can help save time. Moreover, Stencil also supports local development which is another way of conserving time.

3. Webpage Speed :

Site speed is extremely crucial to success. Despite a great store design, your BigCommerce site might falter if it takes too long to load. Our experience suggests that delays in site can lead to a massive decrease in conversion rate. Would you ever want your conversion rate to fall? Not really, right? Stencil makes use of modern standards in order to speed up your web page. If you use Stencil’s default sample images and its master theme, you can derive a Google Page Score of 89 on Desktop. That is incredible!

4. Multi – Device Performance :

Clients, these days, are especially concerned about their site’s performance on different devices. Our BigCommerce design and development process involves the creation of a synchronized site performance across all devices. Stencil helps you view your changes in real time on all devices. In other words; when you make changes, they will reflect simultaneously on mobile, desktop, and phone. How does this help? Previously, you could make a change to your desktop site and unknowingly upset your site’s phone version. It could be the other way around too. Stencil eliminates those inefficiencies.

5. Efficiency :

Stencil uses YAML Formatting – a modern Javascript language that helps make your site efficient. Let us take an example. If you previously wanted to load 10 items from a catalog collection, the entire catalog will be loaded and you will need to hide what wasn’t necessary. As you can guess, that process was laced with inefficiencies. In Stencil, though, you can show just the desired portion of your catalog grid without slowing down the page.These are some of the many reasons that make Stencil appealing to any BigCommerce developer and BigCommerce designer.

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Are you ready to launch your own hosted WordPress Blog in five steps ?

Posted on by dit_redesign

WordPress is currently the globally preferred platform for creating blogs for circulation of information or sharing of news. In this article, we shall be dealing with some of the basic steps to host your blog and launch it within minimum time possible.

WordPress serves as the host to more than 50 million blogs and also holds the credit of being a publishing platform. The blogs on WordPress account for around 40 % of the total number of blogs available on the internet. The exact number of blogs cannot be exactly determined. However the audience of blogs amounts to a whopping 400 million, and this is only a singular method through which users interact with each other on the internet.

Now you know what the importance of a blog is. Without wasting any more time, we shall jump straight into the procedure of launching a self-hosted blog within 20 minutes.

1. Hosting

Any WordPress development company would advise you to select a host or the residence of your blog.

Some of the good hosting companies are http://godaddy.com and http://hostgator.com Chose hosting at your own will, after comparing plans that suits you best.

The price for hosting is paid as a tax to government agencies for running a business.
Search for viable recommendations on various online forums and get a popular web hosting service to get started.

2. Domain registration

You need to have an address on the internet, and your domain means the same for your blog.
This service can be availed free of cost from the web hosting service provider.

3. WordPress Setup

The popular software for blog creation is WordPress, and there is no doubt in that since WordPress web developers have been tasting success in all their ventures recently.
Installation of WordPress is completely free of cost and any doubts in the installation process can be cleared through easily understandable manuals.

WordPress can be set up via the hosting service provider, or you can manually download it from the website wordpress.org.

To set up via the hosting provider follow these instructions. You need to have cPanel as your hosting control panel for these instructions.

Step 1: Login into your control panel and click on Softaculous icon.

Step 2: Find wordpress on Softaculous screen and hover over that icon. You’ll see Install, Demo and Overview options there. Click on Install.

Step 3: Follow the instruction on installation page and your blog will be ready in no-time. If you want to install blog on your root folder (i.e. http://yourdomain.com/) than leave In ditectory empty.

Once installed you can than access your blog admin panel on http://yourdomain/wp-admin using your admin logins that you just provided while installation.

Keep in mind that installing WordPress in your system and signing up for a blog on WordPress.com are completely different.

4. Themes

Remember to keep your theme compliant with the subject you are dealing with on your blog.

For example, if you are writing a blog on wildlife and natural flora then the theme of your blog must be something similar to forests, depicting greenery with animals in the background. Just don’t cram up the blog’s manifestation with superfluous graphics.

You can find many free themes by going into wordpress admin and under Appearance, click on Themes. You will see the default theme attached to your blog.

And if you want to install new themes, you’ll need to click on Add New. Where you will find hundreds of free themes. You can preview and choose the theme you like and then click on Upload Theme.

If you’re looking to custom design the wordpress theme, any good WordPress Theme Developer can help you with that.

5. You are done

Finishing the above steps gives you access to a promising platform to show your writing expertise to internet users all around the world.
Login And Let Your Writing Do The Rest!
Blogs not only satiate our writing urges but also take information and messages around the world. You would never know if any random person in any corner of the world is reading your WordPress blog and that has quite a nice ring to it, doesn’t it?

Self-hosted blogs offer freedom from the heckling in the case of writing blogs on other platforms without any control on published content and editing privileges. The overall idea of crafting your blog may be deemed as an exercise in vain by many due to the technical repercussions associated with it.
But on a general basis, reading this article would rebuff such suggestions and provide you with a stunning and informative blog.

Need help?

We’re WordPress website developer and can help you if you need a hand. Please contact us here.

Building a Dropshipping Business

Posted on by dit_redesign

With the growing technical influences, the modern trends that are established make the works simpler and easier. In these modern days, whatever you deal with you need to make it simple enough and affordable. With such influencing factors, the online trades have acquired popularity all around the world.

For the successive business patterns in the online trade, many stores have been established and draw the online shoppers to get crazy with the attractive discount options. Some of the business persons finding online business filled with hassles must get knowledgeable about the Dropshipping Business.

What Is Drop Shipping Business?

The dropshipping Business is a retail method of business format where you need not keep any product stock rather you need to partner with a wholesale supplier having the product stocks. You need to transfer the customer orders and shipment details to the wholesale supplier and accordingly they would ship the ordered products directly to the customers.

The business persons interested in building a Dropshipping Business with the valuable help of an eCommerce development company can widely get benefited resulting in good business pattern as well as turnover. This is the right time to get started by building a dropshipping business.

Effective Effort Required Establishing a Well-Developed Business

The effectiveness of business can be developed with great concentration on a marketing plan, operations and customer service. To attract potential customers to trade through your eCommerce shopping store, you need to consult with an Ecommerce website designer with whose valuable input on the shopping website you will be able to draw the attention to high end and potential customers which are the crucial work.

The success of dropshipping business certainly depends on the type of wholesalers and suppliers. But along with this, the main fact is to draw the attention of the online shoppers which can be done by a well-developed eCommerce site.

A Great Dropshipping Business needs a Great Web-Developer

With a serious intention to build a dropshipping business and get established you need to discuss with your eCommerce web developer regarding your requirements and business objectives so that the developer could concentrate on your requirements and thus imply the effective strategy on the website that would draw the attention of online shoppers.

You certainly have the intention to build a good dropshipping business with high effort, but you need to know that there are many people around you who offer fake deals to attract customers. To avoid such wide-ranging conmen on the internet, you need to research well about the wholesale shippers.

The steps to be followed for a well-developed drop business

Step 1: Finding a manufacturer who deals with drop ship is a highly challenging process so it is wise, once you find the right manufacturers you must effectively choose the right supplier.

Step 2: Negotiate with as many suppliers as you can because this provides you the leverage to swing negotiations in your favor.

Step 3: You need to get confirmed to make the legal documents properly after the proper documentation you can move ahead to get properly established.

Step 4: You need to select the type or categories of products and likely contact with the original manufacturers. There are many products that could generate lots of money so you need to check out various products with the high effort that would benefit you.

Step 5: You need to hire a reliable wholesaler who will be able to manage their job effectively.

Step 6: You need to invest time for preparing a high-quality website, marketing strategy and customer service.

Fashion Boutique – Premium BigCommerce theme by Dit Interactive

Posted on by dit_redesign

What is BigCommerce ?

Big Commerce, often referred to as BigCommerce, is a SaaS based hosted ecommerce software provider. With this, you can start an online store in no time. If you are selling a product or service, BigCommerce will be able to help you everything you need in-order to sell online. BigCommerce offers tons features like multiple product options, easy to use control panel, Level 1 PCI compliant hosting, various payment methods, drop shipping and fulfillment, SEO friendly store, built-in marketing and social media tools, dynamic currency converter and hundreds of BigCommerce templates. BigCommerce is rated #1 ecommerce system, according to TopTenReviews.com

Once you setup your BigCommerce store you’ll need a great BigCommerce theme that suits your brand identity. You can either have it custom designed with the help of any BigCommerce designer or choose from thousands of BigCommerce themes available on theme store.The theme you choose for your ecommerce store is incredibly important. A great theme will help drive more visitors and more sales.

Meet Fashion Boutique, a full-featured one of the premium bigcommerce templates built with SEO and user experience in mind. It’s easy to set up and is designed to help your products stand out, providing seamless brand experience to shoppers. This custom BigCommerce template It’s a fully responsive and comes with subtle animations to give it a more high-tech & luxury feeling. Fashion boutique is one of the best BigCommerce themes available today.

BIGCOMMERCE THEME FEATURES

  • Fully responsive premium BigCommerce theme, so your store works across desktops, tablets, and smartphones.
  • Optimized for faster loading
  • Sticky main menu for better user experience
  • Three level Mega Menu with the banner image, easily manageable form back end
  • Easily customisable carousel on homepage
  • Ready to use 2 custom panel on home page for product promotion
  • Preview cart contents viewable right in the header
  • Product comparison: Preview added products for comparison in header
  • Prominent search box helps visitors find products easily
  • Additional sale banner on each page
  • Featured products responsive slider on homepage
  • Add to wish list button available on each product in the homepage and category pages.
  • Responsive brand slider for specific brand
  • 3 Level sidebar menu on category pages
  • Brands Tag Cloud on category page
  • Styled Bigcommerce blog included
  • Persistent newsletter signup form in the footer
  • Custom social media icon set.
  • Uses CSS3
  • Persistent Advanced Search options on the search results page.
  • User guide documentation helps you out to easily install and use the theme.

BigCommerce Theme Documentation

Please refer to the theme documentation.

BigCommerce theme Support

Fixing BRAND NEW bugs: We appreciate when you find a BRAND NEW bug. Our objective is to create the best BigCommerce themes available and a big part of that is eliminating bugs. Any bug that you find that has not been previously identified will be fixed directly on your site at no cost as a thank you for taking the time to identify the bug for us. If the bug has already been identified you can either hire us to fix it on your site, or wait for the theme updates that will include bug fixes.

Support for recommended settings:
When BigCommerce installs a brand new theme to your store, it only puts the required files for the theme. In addition to the files, you also need to change certain settings in BigCommerce to make the theme look like theme. These settings are outlined in theme features, however if you need any help or have questions/concerns in regards to these settings, you may contact our support.

Support does NOT include

  • How to edit theme files (includes CSS, JS, and BigCommerce snippets/theme files)
  • Fix EXISTING bugs
  • Theme Customization
  • Integrating 3rd party add-ons
  • Setting up the theme on your store.
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4 BigCommerce optimisation techniques that helps sell more

Posted on by dit_redesign

Bigcommerce is the most popular comprehensive type of SaaS or Software as a service that helps the online retailers to exploit well-functioning and management of their online ecommerce business. Advanced features, like- multi-channel retailing, inventory control and automated email marketing are the special capabilities of Bigcommerce.With the new marketing approach, Bigcommerce launches modern applications with the help of which merchants can now list their inventory on top social media sites, such as- Facebook.

Optimization of the Bigcommerce

However, according to BigCommerce experts, most of the online business owners don’t have enough resources as well as time to stay updated regarding the subject of optimization associated with their online stores. If you want more and more online visibility for your store when it comes to social media sites, top search engines, email services and many others, optimization of the Bigcommerce store is the most excellent option.

Be Up-to-Date Through Bigcommerce Brilliant Platform Solution

Bigcommerce is the brilliant platform solution that can streamline all the processes to keep your online store up-to-date throughout advanced features, in-depth knowledge about articles, video series, and technical support and community forum.

To stay up-to-date regarding the essential functionalities, many popular e-commerce brands are using robust monitoring techniques that help them to grow traffic as well as sales. Plus BigCommerce provides tons of videos on their website as BigCommerce University which you should try and explore. And last but not least, you can see what other BigCommerce websites are doing.

Some of the Bigcommerce website optimisation techniques

1. Product Filtering Features of Bailey Nelson

It is a top company that deals with luxury eyewear, and it is famous for the reasonably priced glasses on the market. With the help of robust product filtering technique, the company has achieved to put its ten famous boutiques on spotlight all over Australia and the UK.

Product filtering feature helps visitor go to their desire products in shortest possible time and hence improves user experience.

Customizing experience is what the customers wish for when they visit the e-commerce site of Bailey Nelson, which is allowed to the Bigcommerce store of the company by product filters. This directly has a positive effect on the sales rate, and it also stimulates the interests of the consumers by website optimization that leads to greater conversion rate.

2. Illustrations of Visual Storytelling Taken From 3×1

This apparel brand focuses on the needs of men’s jeans along with the women’s jeans. Anyone can perceive the wonderful styles of visuals present on the e-commerce website of the company.

3×1 always believes in uploading higher quality images so that customers can experience quality display that offers flexible functionalities to the Bigcommerce platform of the company. You can see that it also has a feature that includes product highlighting from diverse angles with the help of multiple high-quality images.

3. Search Engine Optimization of Veppo

TheBigCommerce designer of the famous company Veppo is known for their contemporary approaches to robust quality search engine optimization. With this approach, the business owners of this electronic cigarettes and vaporizers company have the power of altering SEO related meta-data on the website pages. The Meta description, URL and title tag of the company are fully optimized that are fully fitting with the criteria of search engines.

4. Ballettonet’s Email Marketing Strategic Development

This company focuses on ballet shoes selling and for this; it uses superior quality of e-mail marketing so that it can reach the major customer base that needs the product very much. Integration of some special marketing platforms, like- MailChimp, iContact, Interspire E-mail marketer and Constant Contact is the specialty of the platform of Bigcommerce.

By methodically understanding all these points of optimization of the Bigcommerce store, you can develop a fully functioning and effective online e-commerce website of your own. In addition to this, the website fulfilling all these aspects will take the sales rate as well as revenue to sky high.

NEED HELP WITH YOUR ECOMMERCE WEBSITE?

We can help. We’re expert BigCommerce developers, certified BigCommerce development companyand can help you achieve your goals.Contact us today.

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How to Use Pinterest to drive more ecommerce Sales ?

Posted on by dit_redesign

Pinterest is a platform that has content shared through images and videos for marketing. Just like facebook, twitter or any other social media, Pinterest is one of the emerging social network in digital marketing. It has more traffic over twitter and has the third highest order value which is also leaving facebook behind.

Pinterest now has over 70 million users worldwide and 80% users are women, so you can imagine how much it is used by females. For consumer it’s a place to look for products, gather good information and choose best items. For brands , it’s like a goldmine for marketing.

Key Strategies to Drive More Sales and Increase Revenue

Display Pinterest Dashboard systematically

Random display of boards might not attract your right audience. Arrange it to most popular boards visible first and less popular can be kept hidden for a while too. Use other people’s content to display on your board and in your pins too. If you wish to sell a place, the board which has your inter related products and services first.

Create Visually Stunning Content

Pinterest is all about visual content. Making it attractive and unique. Good pictures and description looks beautiful and generates interest. Research tells that the pins which have colors like white background and pixel perfect are more often pinned. You won’t know what to do to make it more pinnable in the beginning, so you’ll need to keep an eye on which items are pinned more and which less, based that that you can take decisions.

Your images should be creative and visually appealing so that your content is pinned more often.

Be descriptive

Write descriptions of your Pinterest image to capture attention of users, don’t put all the details but share one or two important lines and also leave most of the part for customers to find out.

Pin smarter

  • Pin products frequently which are new and popular, also put good images of products as you know about the impact of images on user’s mind. What factors makes it repinnable. Let us see:
  • Use color wisely and creatively which helps get more pins.
  • The product size should be ideal like use maximum display size 736 pixels wide and the images with more length are repinned more.
  • Maintain the time for repin, ideal time is between 2pm to 4 pm and 8 pm to 11 pm or sundays and saturday more. But it varies from place to place and audience so try to figure out what works best for you and follow that.

Find your highest revenue-generating pins and promote them first

If you know which pins create more traffic then it will be great for sales. And if you’re unaware use pinterest analytics to find that which pins are generating more revenue.

Pin consistently

Pin consistently throughout the day, at least 10-15 pins per day. If you are running a considerably bigger business pin 20-25 times a day at regular intervals if possible. ecommerce sites are used worldwide, so they never rest. You can use automated social media tools that helps schedule your pins.

Email Marketing

138% more people take interest when they receive emails regarding the updates on items. Email your popular pins with highlighted messages and also provide links to those pins so that customer can share it with on their pinterest accounts.

Run offers

This is the fastest way to increase revenue within short time period . Promote your offers through various links, contest site list, blogs and press releases. Provide discounts on your existing products and make them delivered for free from your online site. You can also send email alerts to those people who recently pinned your products or repinned it again before the offer starts. Products which are repinned more, are likely to be bought by the customers as they might purchase it after seeing offers and discounts.

Use High Qualitxy images on your website

It is proven that beautiful and unique images are pinned more. Images which aren’t of proper size are not successful to win any attention. Pinterest is based on images around and there is no way you can ignore that. Also don’t make Image description too long, make it precise and worthy of image. Advise your Ecommerce development company if they are handling your website.

Use the Pin button on your website

‘Pin it ‘ button is a call to action button which makes easy for the people to pin it. Pin it button should stand out and apply hover effect. It should be seen clear on the page.

Ensure your Website is responsive

Mobile users have increased in compared to desktop users since year 2013. The reason behind this is the people using pinterest are more on mobile than desktop. 80% of the pinterest users use mobile, so make sure you have clear view of your pins. 50% of the pinterest were done on ipad and other half comes from mobile devices. So, if you don’t provide customer a responsive website, user may not be interested to buy your product on your website. If your website is not responsive than you could hire a good Ecommerce web design company to do the job.

Rich pins for products

A new feature was added recently called Rich pins which has 82% higher repin to normal pins ratio. It works seamlessly with your ecommerce store and fetch products information. They display product price and availability of product and also location from where you can buy that product. They include more information in details inside a pin and it’s updated from your ecommerce website if you change any of current stock, current pricing such changes regarding the products. For example if the stock is about to finish and only 2-3 items are left and the customer who repinned receive an email letting them know that the product is about to get finished so buy it asap. This feature is still new but getting its grip over users fast and for owners it saves lot of times as it’s updated automatically.

Happy Pinning!

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Customer psychology of ecommerce checkout

Posted on by dit_redesign
  • What do customers want in their ecommerce shopping experience?
  • What do they think while deciding to purchase product from any ecommerce store?
  • What do they expect to get from retailers when opt for check-out process?
  • What drives them to buy particular products from your site or how social media helps to create impact on purchases?

All these questions exhibits the mindset of the customers while online shopping. Lets us see some of the factors that can help us to understand customer psychology while shopping online.

Site Loading speed

First and foremost thing customer should look for is the site speed. They should be able to open the site within a few seconds, as if it takes more time customer will definitely stop waiting and move onto another site. 57% of the people don’t wish to continue surfing the site if it takes more time to load and 80% of the customers would never return again.

Ecommerce Website Design

92.6% of people state that ecommerce website design is most essential part for influencing a purchase decision. Product view within 90 seconds can lead to initial decision of whether to purchase item or not? Initial judgment is mostly on the basis of overall design and feel of the site. Images and icons should be accurate and should offer multiple products images as well. Avoid poor navigation options and make use of the right mad pleasant colours. You can take help of a good ecommerce website design company for better results.

Product Video and Images

Multiple product images and different viewing angles of product leads to 58% more sales.

25% of people return ordered products, the reason being that they did not receive exactly what they ordered or viewed on site. So, it is important to have accurate product images which are high resolution and have a different viewing angles.The display of the products to be delivered to customer as they shouldn’t feel misguided and misled by showing and providing differing products.

A Product video description always helps to aid the purchase decision for the buyer. 31% of the people are likely to buy the product after watching its product video. This shows that audience is more confident about buying the product after watching the video.

Lets see review surveys of 2012 that show what percentage of audience were influenced by watching videos:

  • 57% are likely to buy products after watching the video and are more likely to return.
  • 52%  people stay at the site longer if companies provide product videos on their site.
  • 44% of the people purchase more products that allows them to learn about products from the given product videos.

Take help of any good ecommerce development company to make great product videos that can sell more.

Product Review

Reviews are testaments written by the people who have used the products and are sharing their experience.

  • 85% of the people read the review online before purchasing products.
  • Out of this 79% believe the reviews and take decision on that basis.
  • 67% of the people read at least 6 to 7 reviews which they think are enough to make them purchase decisions.

Usage of checkout Statistics

67% of the customers leave the checkout process on the site for some or the other reasons. An Online poll conducted among 1200 ecommerce users to find out the reasons for it. And here are the conclusive statistics:

  • 44% of people (the maximum percentage), stop or avoid checkout process thinking of  hidden charges the site claim to be paid by customers at the checkout.
  • 29% do not proceed due to registration process before buying the item and
  • 24% of the sites requires account registration compulsory.
  • 10% of users leave on the half way of the checkout due to lengthy process.
  • 11% of customers face the issue when they see unclear delivery details
  • 8% discontinue due to unavailability of the phone number
  • and the rest 1% is due to some or the other reason which isn’t specific.

So, why to have lengthy checkout process?

5.08 steps is the average length of checkout process among top 100 Ecommerce websites. Ecommerce websites shouldn’t have more than 5 steps for checkout process. 50% of the ecommerce website will ask for the same information twice. There can be better options, instead of minimizing steps we can even keep a guest checkout option which was developed in 2011.

Tips to attract customers for checkout process

  • Use clear call action buttons i.e the next, proceed, back or any continue button. It should  be clear and highlighted on your ecommerce store.
  • Show checkout process bar so that customer comes to know how many steps are they away from completion.
  • Keep the checkout design simple and concise so that the customer isn’t distracted.
  • Allow a back button in checkout process as any time the customer feels to discontinue the process he or she can do that.

Abandon of cart

  • Men often abandon the cart more between age 25-44 when it comes to drop the purchase.
  • 42% of the customers avoid cart when they don’t get enough information from the customers reviews.
  • 42% are those who don’t use cart as are looking for better prices and
  • 16% are those who just wish to see the products and have no intention of purchasing it.

Newsletter

  • 81% of the retailers assume that newsletter is a must functionality on their site.
  • While 40% of the customers don’t wish to receive a  newsletter so they hate signing up for an account.

Coupons and Deals

More than half of the US adult internet users possess a digital coupon through offline or online sales. Coupons can increase customer satisfaction and cause up to 4% rise in sales. Discounts work the  same way, as 57% of the users buy the items due to discount. The percentage of adult internet users was 48% in 2012 and 52% in 2013. Adults using digital coupon was 55% in 2014 and by the time in 2015 it became 57.5%

Shipping

59% of the users avoid shipping cost while purchasing any products on an ecommerce store. 44% avoid purchase because, shipping cost is high. 53% of customers mentioned that if shipping cost is reasonable they are willing to buy from online retailers. While 24% people feel that delivery on same day is important and 76% believe that it doesn’t matter if it’s not delivered immediately on the same day itself.

Payment and Security

More than 80% people feel secure about online transactions after seeing trustworthy card logos on the ecommerce store. 40% of people go for online transactions knowing that there are more than one payment methods available on the store. 59% neglect payment if the payment method is not in place. There are few payment gateways available like paypal, epay, Authorise.net etc. Among all these methods, 60% of web transactions are done by PayPal which ranks at the top payment methods. It should be your primary aim to provide best facilities and sustainable value to customers as that will ultimately leads to a long term relationship and great sales. Most of the ecommerce softwares such as BigCommerce, Shopify, Magento, OpenCart has an ability to manage these features.

Need help with your Ecommerce website?

We can help. We’re expert ecommerce consultant, certified BigCommerce development company and can help you achieve your goals. Contact us today.

Source credit: https://partners.bigcommerce.com/directory/partner/129489/dit-interactive-pvt-ltd