dit_redesign, Author at ditinteractive

Pinterest is a platform that has content shared through images and videos for marketing. Just like facebook, twitter or any other social media, Pinterest is one of the emerging social network in digital marketing. It has more traffic over twitter and has the third highest order value which is also leaving facebook behind.

Pinterest now has over 70 million users worldwide and 80% users are women, so you can imagine how much it is used by females. For consumer it’s a place to look for products, gather good information and choose best items. For brands , it’s like a goldmine for marketing.

Key Strategies to Drive More Sales and Increase Revenue

Display Pinterest Dashboard systematically

Random display of boards might not attract your right audience. Arrange it to most popular boards visible first and less popular can be kept hidden for a while too. Use other people’s content to display on your board and in your pins too. If you wish to sell a place, the board which has your inter related products and services first.

Create Visually Stunning Content

Pinterest is all about visual content. Making it attractive and unique. Good pictures and description looks beautiful and generates interest. Research tells that the pins which have colors like white background and pixel perfect are more often pinned. You won’t know what to do to make it more pinnable in the beginning, so you’ll need to keep an eye on which items are pinned more and which less, based that that you can take decisions.

Your images should be creative and visually appealing so that your content is pinned more often.

Be descriptive

Write descriptions of your Pinterest image to capture attention of users, don’t put all the details but share one or two important lines and also leave most of the part for customers to find out.

Pin smarter

Pin products frequently which are new and popular, also put good images of products as you know about the impact of images on user’s mind. What factors makes it repinnable. Let us see:
Use color wisely and creatively which helps get more pins.
The product size should be ideal like use maximum display size 736 pixels wide and the images with more length are repinned more.
Maintain the time for repin, ideal time is between 2pm to 4 pm and 8 pm to 11 pm or sundays and saturday more. But it varies from place to place and audience so try to figure out what works best for you and follow that.

Find your highest revenue-generating pins and promote them first

If you know which pins create more traffic then it will be great for sales. And if you’re unaware use pinterest analytics to find that which pins are generating more revenue.

Pin consistently

Pin consistently throughout the day, at least 10-15 pins per day. If you are running a considerably bigger business pin 20-25 times a day at regular intervals if possible. ecommerce sites are used worldwide, so they never rest. You can use automated social media tools that helps schedule your pins.

Email Marketing

138% more people take interest when they receive emails regarding the updates on items. Email your popular pins with highlighted messages and also provide links to those pins so that customer can share it with on their pinterest accounts.

Run offers

This is the fastest way to increase revenue within short time period . Promote your offers through various links, contest site list, blogs and press releases. Provide discounts on your existing products and make them delivered for free from your online site. You can also send email alerts to those people who recently pinned your products or repinned it again before the offer starts. Products which are repinned more, are likely to be bought by the customers as they might purchase it after seeing offers and discounts.

Use High Qualitxy images on your website

It is proven that beautiful and unique images are pinned more. Images which aren’t of proper size are not successful to win any attention. Pinterest is based on images around and there is no way you can ignore that. Also don’t make Image description too long, make it precise and worthy of image. Advise your Ecommerce development company if they are handling your website.

Use the Pin button on your website

‘Pin it ‘ button is a call to action button which makes easy for the people to pin it. Pin it button should stand out and apply hover effect. It should be seen clear on the page.

Ensure your Website is responsive

Mobile users have increased in compared to desktop users since year 2013. The reason behind this is the people using pinterest are more on mobile than desktop. 80% of the pinterest users use mobile, so make sure you have clear view of your pins. 50% of the pinterest were done on ipad and other half comes from mobile devices. So, if you don’t provide customer a responsive website, user may not be interested to buy your product on your website. If your website is not responsive than you could hire a good Ecommerce web design company to do the job.

Rich pins for products

A new feature was added recently called Rich pins which has 82% higher repin to normal pins ratio. It works seamlessly with your ecommerce store and fetch products information. They display product price and availability of product and also location from where you can buy that product. They include more information in details inside a pin and it’s updated from your ecommerce website if you change any of current stock, current pricing such changes regarding the products. For example if the stock is about to finish and only 2-3 items are left and the customer who repinned receive an email letting them know that the product is about to get finished so buy it asap. This feature is still new but getting its grip over users fast and for owners it saves lot of times as it’s updated automatically.

Happy Pinning!

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What do customers want in their ecommerce shopping experience?
What do they think while deciding to purchase product from any ecommerce store?
What do they expect to get from retailers when opt for check-out process?
What drives them to buy particular products from your site or how social media helps to create impact on purchases?

All these questions exhibits the mindset of the customers while online shopping. Lets us see some of the factors that can help us to understand customer psychology while shopping online.

Site Loading speed

First and foremost thing customer should look for is the site speed. They should be able to open the site within a few seconds, as if it takes more time customer will definitely stop waiting and move onto another site. 57% of the people don’t wish to continue surfing the site if it takes more time to load and 80% of the customers would never return again.

Ecommerce Website Design

92.6% of people state that ecommerce website design is most essential part for influencing a purchase decision. Product view within 90 seconds can lead to initial decision of whether to purchase item or not? Initial judgment is mostly on the basis of overall design and feel of the site. Images and icons should be accurate and should offer multiple products images as well. Avoid poor navigation options and make use of the right mad pleasant colours. You can take help of a good ecommerce website design company for better results.

Product Video and Images

Multiple product images and different viewing angles of product leads to 58% more sales.

25% of people return ordered products, the reason being that they did not receive exactly what they ordered or viewed on site. So, it is important to have accurate product images which are high resolution and have a different viewing angles.The display of the products to be delivered to customer as they shouldn’t feel misguided and misled by showing and providing differing products.

A Product video description always helps to aid the purchase decision for the buyer. 31% of the people are likely to buy the product after watching its product video. This shows that audience is more confident about buying the product after watching the video.

Lets see review surveys of 2012 that show what percentage of audience were influenced by watching videos:

57% are likely to buy products after watching the video and are more likely to return.
52% people stay at the site longer if companies provide product videos on their site.
44% of the people purchase more products that allows them to learn about products from the given product videos.

Take help of any good ecommerce development company to make great product videos that can sell more.

Product Review

Reviews are testaments written by the people who have used the products and are sharing their experience.

85% of the people read the review online before purchasing products.
Out of this 79% believe the reviews and take decision on that basis.
67% of the people read at least 6 to 7 reviews which they think are enough to make them purchase decisions.

Usage of checkout Statistics

67% of the customers leave the checkout process on the site for some or the other reasons. An Online poll conducted among 1200 ecommerce users to find out the reasons for it. And here are the conclusive statistics:

44% of people (the maximum percentage), stop or avoid checkout process thinking of hidden charges the site claim to be paid by customers at the checkout.
29% do not proceed due to registration process before buying the item and
24% of the sites requires account registration compulsory.
10% of users leave on the half way of the checkout due to lengthy process.
11% of customers face the issue when they see unclear delivery details
8% discontinue due to unavailability of the phone number
and the rest 1% is due to some or the other reason which isn’t specific.

So, why to have lengthy checkout process?

5.08 steps is the average length of checkout process among top 100 Ecommerce websites. Ecommerce websites shouldn’t have more than 5 steps for checkout process. 50% of the ecommerce website will ask for the same information twice. There can be better options, instead of minimizing steps we can even keep a guest checkout option which was developed in 2011.

Tips to attract customers for checkout process

Use clear call action buttons i.e the next, proceed, back or any continue button. It should be clear and highlighted on your ecommerce store.
Show checkout process bar so that customer comes to know how many steps are they away from completion.
Keep the checkout design simple and concise so that the customer isn’t distracted.
Allow a back button in checkout process as any time the customer feels to discontinue the process he or she can do that.

Abandon of cart

Men often abandon the cart more between age 25-44 when it comes to drop the purchase.
42% of the customers avoid cart when they don’t get enough information from the customers reviews.
42% are those who don’t use cart as are looking for better prices and
16% are those who just wish to see the products and have no intention of purchasing it.

81% of the retailers assume that newsletter is a must functionality on their site.
While 40% of the customers don’t wish to receive a newsletter so they hate signing up for an account.

Coupons and Deals

More than half of the US adult internet users possess a digital coupon through offline or online sales. Coupons can increase customer satisfaction and cause up to 4% rise in sales. Discounts work the same way, as 57% of the users buy the items due to discount. The percentage of adult internet users was 48% in 2012 and 52% in 2013. Adults using digital coupon was 55% in 2014 and by the time in 2015 it became 57.5%

Shipping

59% of the users avoid shipping cost while purchasing any products on an ecommerce store. 44% avoid purchase because, shipping cost is high. 53% of customers mentioned that if shipping cost is reasonable they are willing to buy from online retailers. While 24% people feel that delivery on same day is important and 76% believe that it doesn’t matter if it’s not delivered immediately on the same day itself.

Payment and Security

More than 80% people feel secure about online transactions after seeing trustworthy card logos on the ecommerce store. 40% of people go for online transactions knowing that there are more than one payment methods available on the store. 59% neglect payment if the payment method is not in place. There are few payment gateways available like paypal, epay, Authorise.net etc. Among all these methods, 60% of web transactions are done by PayPal which ranks at the top payment methods. It should be your primary aim to provide best facilities and sustainable value to customers as that will ultimately leads to a long term relationship and great sales. Most of the ecommerce softwares such as BigCommerce, Shopify, Magento, OpenCart has an ability to manage these features.

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