Now that the ecommerce sector is constantly changing, B2B businesses have to leave outdated and manual methods behind. Buyers have begun wanting the same convenience and customized fast service they find in B2C.
Because of this, huge online platforms have become major players for businesses selling to other companies.
This platform gives businesses an opportunity to grow, update their sites, and use special features suitable for B2B trading.
How can B2B ecommerce develop in the near future and what can you do to get ready for it? We should discuss the latest developments in the field of B2B ecommerce on BigCommerce and how partnering with a BigCommerce web development or design company is important.
Why BigCommerce Is on Top in the World of B2B Ecommerce
Managing complex B2B activities becomes better with the help of BigCommerce. Because of account-based pricing, customer groups, and large order management options, it is well equipped for B2B companies.
Some of the reasons BigCommerce has become one of the top sites are:
Different prices & catalogs designed for each customer
BigCommerce makes it possible for companies to provide custom pricing and product lists so that every customer gets their own best price.
Seamless integrations
Thanks to open APIs, you can set up connections with CRMs, ERPs, and fulfillment systems, which are important for developing your business.
Flexible payment options
Because of support for credit limits, purchase orders, and invoicing on BigCommerce, B2B customers find it easy to buy goods.
Customizable storefronts
A BigCommerce web designer will assist you in building a brand-suited site for your customers.
Major Trends Shaping the Future of B2B Ecommerce on BigCommerce
Headless Commerce: A Game Changer
Headless commerce is one of the biggest trends affecting B2B ecommerce. Thanks to this method, the frontend and backend are not linked together, making the user experience easier and quicker to adjust.
For example, your web designers or agency might use React or Vue to make the front end, and BigCommerce will take care of everything happening on the back end like checkout, managing your products, and safety.
There are several good reasons to use headless commerce.
- An improved level of page loading speed and performance
- Professional and personalized ways of interacting with each customer
- More opportunity to use various selling channels
- More ability to customize the look of your website
Because buyers in the B2B industry prefer trendy and interactive websites, headless commerce will thrive even more.
Making Personalized decisions with the help of Data
Today, B2B customers want the same personal attention as when making purchases for themselves. For this reason, products related to what customers have viewed should be featured, they should be encouraged to purchase again, and deals made especially for them should be offered.
For this reason, organizations need to take advantage of their data in ecommerce. A BigCommerce development agency will help you use advanced personalization tools.
Suggested products that are updated in real time
Showing different products because of what the user has purchased or looked at in the past.
Special offers & branded goods
Personalizing the marketing communications based on the customers’ segments.
Reminders to place new orders
Supporting B2B buyers can be stocked up as soon as it is necessary.
Using data in business strategies raises customer satisfaction and encourages them to shop with the company over a long period.
The Importance of Creating Business Experiences for Mobile
A lot of business buyers conduct research, look through options, and even complete orders on their mobile gadgets. Having a site that works well on mobile is now necessary for businesses.
Such a company will design your site to focus on its functionality on mobile devices first. Equipment used for digital displaying should handle apps swiftly when viewed from any device.
- The app is easy to use with your fingers.
- Easier ways to complete orders on a phone
- It is simple to check your account information and order record
If you give priority to mobile, you go where your customers go and make it simple for them to do what they need.
The wave of the future is Automation and Integration:
For B2B companies to prosper, they need to minimize manual operations and enhance how things are done. Since BigCommerce is flexible, you can easily attach the tools you already have and let the platform handle common tasks.
Some examples of automation and integration are:
Inventory syncing
Synchronize the stock of all products across all your business systems.
Order routing
Deliver decisions on warehouses or suppliers automatically, without a person adding the information.
Managing information about customers
See that the data on customers in CRM is exactly the same as in your ecommerce system.
When you work with a BigCommerce development team, you guarantee that integrations are performed professionally and help meet your objectives.
Sustainable and Ethical Business
An increasing number of B2B customers are opting for partners who focus on environment and ethics. Mentioning your commitment to the cause makes your company different.
How to feature sustainability on the BigCommerce platform.
- Make a page or a banner to highlight your company’s initiatives.
- Add badges or certificates on your products that show they are eco-friendly.
- Provide the option of delivery with no carbon dioxide emissions or packages that are recyclable.
You may use the experience of professionals in BigCommerce design to build appealing messages about your sustainability measures, which can place your business ahead of rivals.
B2B on BigCommerce is Driven by the Following Trends
From now on, some key changes will shape B2B ecommerce.
AI and machine learning
Look forward to recommendations based on what you need, predictions of product demands, and immediate customer support.
Subscription models and recurring billing
More and more B2B companies will start to offer products and services as part of a subscription plan.
Global expansion
The company plans to add extra features for international selling, taxation, and using different local currencies.
Security and following the law
When there are stronger limits put on industries, robust security and compliance features are sure to matter more.
The reasons you need a reliable BigCommerce Partner
A top software platform will still fail if it is not implemented properly by experts. As a result, you really should partner with a well-known BigCommerce development or web design business.
In general, a good partner helps you accomplish the following:
Attractive stores with a unique look
A web designer for BigCommerce ensures that the site shows your company’s characteristics and gives today’s B2B buyers what they want.
Bespoke back end services
Efficiency is maintained in your operations by letting development experts take care of integrations, automation, and customizing features.
Ongoing optimization
A reliable BigCommerce partner makes sure your site continues to work well as your business grows with its new challenges and achievements.
Using professional BigCommerce development helps your business succeed over time and allows you to compete well as the ecommerce market grows.
Final Thoughts
BigCommerce B2B ecommerce is looking very promising ahead. Using the tools provided for personalization, automation, and international expansion, today’s B2B businesses can easily achieve growth. Still, to take full advantage of these opportunities, you depend on having the right team nearby.
If you enlist a qualified BigCommerce web design agency or BigCommerce development agency, your website will look good and function well as you grow.
It is time for businesses to take advantage of what the future of B2B ecommerce brings. Don’t only go with the flow of change, but also help produce it.