Tips to Optimize Your Shopping Cart to Reduce Cart Abandonment

According to a recent research, in the year 2013 more than 70% of the eCommerce shopping carts were abandoned. Another research, by Business Insider in the year 2015, suggested that close to $4 trillion dollars in merchandise were abandoned by shoppers.  As whopping as this number might sound, online merchants have ways of recovering a part of this almost-lost business. Shopify Experts suggest that there are various techniques that online merchants use to regain this business.  However, the most obvious step that needs to be taken is to optimize the process.

Let us think of all those people who ever visit your store. These people can be broken down into different categories.  Some of them might be random window shoppers who will not buy from you.  Then there are others who have reached the checkout process. This means that they are motivated to buy; however, 70% of these motivated shoppers are abandoning the cart. Why does this happen? There are 3 major reasons for this, and these reasons provide the basis for your shopping cart optimization.

Foundations for Shopping Cart Optimization: The Three Major Reasons


There is fear associated with any online transaction that your customers make. Step into the shoes of your customers. When you are about to purchase from an unknown online store, you are concerned about all the information that you are about to provide.  Many of those questions might look like being unnecessary. However, that might just be your customers’ perception.  It is up to the store to make it evident to the customers or even explicitly communicate to them about why that information is required. For example, your customers might be concerned about providing their phone number to you.  Do you need this to put them in a database and make marketing calls to them? That’s the last thing they want to have happened.  You have to tell them why you need that information. As an example, you might need the phone number for shipping related questions.In summary, you need to understand your customers’ problems. Is it about the security of information?  Are they concerned about sharing their credit card information with you? Of course, there have been stories that have made them fearful of all of this. You can increase conversion rates by adding SSL certificates and trust seals. Moreover, you can look at other objections and try to solve them the same way.


Along with reducing fear in the minds of your customers, it is also necessary for you to make them trust you and your brand.  You need to leverage your trust message at the point of action, i.e. the checkout stage. This is not just confined to have security logos or privacy policies.  You need to go the extra mile, and strive to provide as much information as you can.  Remember; even a single grain of doubt in their mind can lead your customers to abandon the shopping cart.  Do you tell your customers when the product is expected to arrive?  Moreover, you need to add reassurances around the final checkout button. For example, you can tell them how their card will not be charged till the order has finally shipped.  Eventually, you need to build trust at every stage of your interaction with the customers.


So, you have done everything correctly.  You have presented the products properly, attracted your customers towards the same, made them motivated to click the checkout button, but you suddenly lose them there.  This is because your checkout page does not continue to reinforce the benefits.  It doesn’t tell them why your customers should do business with you.  If shipping is free, reiterate that on the checkout page.  Moreover, you should make it easy for them to call or live chat with your customer service, right from the checkout page.

In summary, online merchants can forget that customers subconsciously scrutinize every aspect of the store.  You have to use all of these elements to increase trust and reinforce why it’s great to work with you.


DIT Interactive is a Shopify development company.  We have a group of adept Shopify web designers and Shopify web developers to make your project more comprehensive.  As your Shopify website designers, we focus extensively on user experience in order to build trust and improve your shopping cart’s conversion.

Building a Dropshipping Business

With the growing technical influences, the modern trends that are established make the works simpler and easier. In these modern days, whatever you deal with you need to make it simple enough and affordable. With such influencing factors, the online trades have acquired popularity all around the world.

For the successive business patterns in the online trade, many stores have been established and draw the online shoppers to get crazy with the attractive discount options. Some of the business persons finding online business filled with hassles must get knowledgeable about the Dropshipping Business.

What Is Drop Shipping Business?

The dropshipping Business is a retail method of business format where you need not keep any product stock rather you need to partner with a wholesale supplier having the product stocks. You need to transfer the customer orders and shipment details to the wholesale supplier and accordingly they would ship the ordered products directly to the customers.

The business persons interested in building a Dropshipping Business with the valuable help of an eCommerce development company can widely get benefited resulting in good business pattern as well as turnover. This is the right time to get started by building a dropshipping business.

Effective Effort Required Establishing a Well-Developed Business

The effectiveness of business can be developed with great concentration on a marketing plan, operations and customer service. To attract potential customers to trade through your eCommerce shopping store, you need to consult with an Ecommerce website designer with whose valuable input on the shopping website you will be able to draw the attention to high end and potential customers which are the crucial work.

The success of dropshipping business certainly depends on the type of wholesalers and suppliers. But along with this, the main fact is to draw the attention of the online shoppers which can be done by a well-developed eCommerce site.

A Great Dropshipping Business needs a Great Web-Developer

With a serious intention to build a dropshipping business and get established you need to discuss with your eCommerce web developer regarding your requirements and business objectives so that the developer could concentrate on your requirements and thus imply the effective strategy on the website that would draw the attention of online shoppers.

You certainly have the intention to build a good dropshipping business with high effort, but you need to know that there are many people around you who offer fake deals to attract customers. To avoid such wide-ranging conmen on the internet, you need to research well about the wholesale shippers.

The steps to be followed for a well-developed drop business

Step 1: Finding a manufacturer who deals with drop ship is a highly challenging process so it is wise, once you find the right manufacturers you must effectively choose the right supplier.

Step 2: Negotiate with as many suppliers as you can because this provides you the leverage to swing negotiations in your favor.

Step 3: You need to get confirmed to make the legal documents properly after the proper documentation you can move ahead to get properly established.

Step 4: You need to select the type or categories of products and likely contact with the original manufacturers. There are many products that could generate lots of money so you need to check out various products with the high effort that would benefit you.

Step 5: You need to hire a reliable wholesaler who will be able to manage their job effectively.

Step 6: You need to invest time for preparing a high-quality website, marketing strategy and customer service.

How to Use Pinterest to drive more ecommerce Sales ?

Pinterest is a platform that has content shared through images and videos for marketing. Just like facebook, twitter or any other social media, Pinterest is one of the emerging social network in digital marketing. It has more traffic over twitter and has the third highest order value which is also leaving facebook behind.

Pinterest now has over 70 million users worldwide and 80% users are women, so you can imagine how much it is used by females. For consumer it’s a place to look for products, gather good information and choose best items. For brands , it’s like a goldmine for marketing.

Key Strategies to Drive More Sales and Increase Revenue

Display Pinterest Dashboard systematically

Random display of boards might not attract your right audience. Arrange it to most popular boards visible first and less popular can be kept hidden for a while too. Use other people’s content to display on your board and in your pins too. If you wish to sell a place, the board which has your inter related products and services first.

Create Visually Stunning Content

Pinterest is all about visual content. Making it attractive and unique. Good pictures and description looks beautiful and generates interest. Research tells that the pins which have colors like white background and pixel perfect are more often pinned. You won’t know what to do to make it more pinnable in the beginning, so you’ll need to keep an eye on which items are pinned more and which less, based that that you can take decisions.

Your images should be creative and visually appealing so that your content is pinned more often.

Be descriptive

Write descriptions of your Pinterest image to capture attention of users, don’t put all the details but share one or two important lines and also leave most of the part for customers to find out.

Pin smarter

  • Pin products frequently which are new and popular, also put good images of products as you know about the impact of images on user’s mind. What factors makes it repinnable. Let us see:
  • Use color wisely and creatively which helps get more pins.
  • The product size should be ideal like use maximum display size 736 pixels wide and the images with more length are repinned more.
  • Maintain the time for repin, ideal time is between 2pm to 4 pm and 8 pm to 11 pm or sundays and saturday more. But it varies from place to place and audience so try to figure out what works best for you and follow that.

Find your highest revenue-generating pins and promote them first

If you know which pins create more traffic then it will be great for sales. And if you’re unaware use pinterest analytics to find that which pins are generating more revenue.

Pin consistently

Pin consistently throughout the day, at least 10-15 pins per day. If you are running a considerably bigger business pin 20-25 times a day at regular intervals if possible. ecommerce sites are used worldwide, so they never rest. You can use automated social media tools that helps schedule your pins.

Email Marketing

138% more people take interest when they receive emails regarding the updates on items. Email your popular pins with highlighted messages and also provide links to those pins so that customer can share it with on their pinterest accounts.

Run offers

This is the fastest way to increase revenue within short time period . Promote your offers through various links, contest site list, blogs and press releases. Provide discounts on your existing products and make them delivered for free from your online site. You can also send email alerts to those people who recently pinned your products or repinned it again before the offer starts. Products which are repinned more, are likely to be bought by the customers as they might purchase it after seeing offers and discounts.

Use High Qualitxy images on your website

It is proven that beautiful and unique images are pinned more. Images which aren’t of proper size are not successful to win any attention. Pinterest is based on images around and there is no way you can ignore that. Also don’t make Image description too long, make it precise and worthy of image. Advise your Ecommerce development company if they are handling your website.

Use the Pin button on your website

‘Pin it ‘ button is a call to action button which makes easy for the people to pin it. Pin it button should stand out and apply hover effect. It should be seen clear on the page.

Ensure your Website is responsive

Mobile users have increased in compared to desktop users since year 2013. The reason behind this is the people using pinterest are more on mobile than desktop. 80% of the pinterest users use mobile, so make sure you have clear view of your pins. 50% of the pinterest were done on ipad and other half comes from mobile devices. So, if you don’t provide customer a responsive website, user may not be interested to buy your product on your website. If your website is not responsive than you could hire a good Ecommerce web design company to do the job.

Rich pins for products

A new feature was added recently called Rich pins which has 82% higher repin to normal pins ratio. It works seamlessly with your ecommerce store and fetch products information. They display product price and availability of product and also location from where you can buy that product. They include more information in details inside a pin and it’s updated from your ecommerce website if you change any of current stock, current pricing such changes regarding the products. For example if the stock is about to finish and only 2-3 items are left and the customer who repinned receive an email letting them know that the product is about to get finished so buy it asap. This feature is still new but getting its grip over users fast and for owners it saves lot of times as it’s updated automatically.

Happy Pinning!


We can help. We’re expert ecommerce consultant, certified BigCommerce development company and can help you achieve your goals. Contact us today.

Customer psychology of ecommerce checkout

  • What do customers want in their ecommerce shopping experience?
  • What do they think while deciding to purchase product from any ecommerce store?
  • What do they expect to get from retailers when opt for check-out process?
  • What drives them to buy particular products from your site or how social media helps to create impact on purchases?

All these questions exhibits the mindset of the customers while online shopping. Lets us see some of the factors that can help us to understand customer psychology while shopping online.

Site Loading speed

First and foremost thing customer should look for is the site speed. They should be able to open the site within a few seconds, as if it takes more time customer will definitely stop waiting and move onto another site. 57% of the people don’t wish to continue surfing the site if it takes more time to load and 80% of the customers would never return again.

Ecommerce Website Design

92.6% of people state that ecommerce website design is most essential part for influencing a purchase decision. Product view within 90 seconds can lead to initial decision of whether to purchase item or not? Initial judgment is mostly on the basis of overall design and feel of the site. Images and icons should be accurate and should offer multiple products images as well. Avoid poor navigation options and make use of the right mad pleasant colours. You can take help of a good ecommerce website design company for better results.

Product Video and Images

Multiple product images and different viewing angles of product leads to 58% more sales.

25% of people return ordered products, the reason being that they did not receive exactly what they ordered or viewed on site. So, it is important to have accurate product images which are high resolution and have a different viewing angles.The display of the products to be delivered to customer as they shouldn’t feel misguided and misled by showing and providing differing products.

A Product video description always helps to aid the purchase decision for the buyer. 31% of the people are likely to buy the product after watching its product video. This shows that audience is more confident about buying the product after watching the video.

Lets see review surveys of 2012 that show what percentage of audience were influenced by watching videos:

  • 57% are likely to buy products after watching the video and are more likely to return.
  • 52%  people stay at the site longer if companies provide product videos on their site.
  • 44% of the people purchase more products that allows them to learn about products from the given product videos.

Take help of any good ecommerce development company to make great product videos that can sell more.

Product Review

Reviews are testaments written by the people who have used the products and are sharing their experience.

  • 85% of the people read the review online before purchasing products.
  • Out of this 79% believe the reviews and take decision on that basis.
  • 67% of the people read at least 6 to 7 reviews which they think are enough to make them purchase decisions.

Usage of checkout Statistics

67% of the customers leave the checkout process on the site for some or the other reasons. An Online poll conducted among 1200 ecommerce users to find out the reasons for it. And here are the conclusive statistics:

  • 44% of people (the maximum percentage), stop or avoid checkout process thinking of  hidden charges the site claim to be paid by customers at the checkout.
  • 29% do not proceed due to registration process before buying the item and
  • 24% of the sites requires account registration compulsory.
  • 10% of users leave on the half way of the checkout due to lengthy process.
  • 11% of customers face the issue when they see unclear delivery details
  • 8% discontinue due to unavailability of the phone number
  • and the rest 1% is due to some or the other reason which isn’t specific.

So, why to have lengthy checkout process?

5.08 steps is the average length of checkout process among top 100 Ecommerce websites. Ecommerce websites shouldn’t have more than 5 steps for checkout process. 50% of the ecommerce website will ask for the same information twice. There can be better options, instead of minimizing steps we can even keep a guest checkout option which was developed in 2011.

Tips to attract customers for checkout process

  • Use clear call action buttons i.e the next, proceed, back or any continue button. It should  be clear and highlighted on your ecommerce store.
  • Show checkout process bar so that customer comes to know how many steps are they away from completion.
  • Keep the checkout design simple and concise so that the customer isn’t distracted.
  • Allow a back button in checkout process as any time the customer feels to discontinue the process he or she can do that.

Abandon of cart

  • Men often abandon the cart more between age 25-44 when it comes to drop the purchase.
  • 42% of the customers avoid cart when they don’t get enough information from the customers reviews.
  • 42% are those who don’t use cart as are looking for better prices and
  • 16% are those who just wish to see the products and have no intention of purchasing it.


  • 81% of the retailers assume that newsletter is a must functionality on their site.
  • While 40% of the customers don’t wish to receive a  newsletter so they hate signing up for an account.

Coupons and Deals

More than half of the US adult internet users possess a digital coupon through offline or online sales. Coupons can increase customer satisfaction and cause up to 4% rise in sales. Discounts work the  same way, as 57% of the users buy the items due to discount. The percentage of adult internet users was 48% in 2012 and 52% in 2013. Adults using digital coupon was 55% in 2014 and by the time in 2015 it became 57.5%


59% of the users avoid shipping cost while purchasing any products on an ecommerce store. 44% avoid purchase because, shipping cost is high. 53% of customers mentioned that if shipping cost is reasonable they are willing to buy from online retailers. While 24% people feel that delivery on same day is important and 76% believe that it doesn’t matter if it’s not delivered immediately on the same day itself.

Payment and Security

More than 80% people feel secure about online transactions after seeing trustworthy card logos on the ecommerce store. 40% of people go for online transactions knowing that there are more than one payment methods available on the store. 59% neglect payment if the payment method is not in place. There are few payment gateways available like paypal, epay, etc. Among all these methods, 60% of web transactions are done by PayPal which ranks at the top payment methods. It should be your primary aim to provide best facilities and sustainable value to customers as that will ultimately leads to a long term relationship and great sales. Most of the ecommerce softwares such as BigCommerce, Shopify, Magento, OpenCart has an ability to manage these features.

Need help with your Ecommerce website?

We can help. We’re expert ecommerce consultant, certified BigCommerce development company and can help you achieve your goals. Contact us today.

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