In the emerging online world, Internet shoppers are cross-border. A shop that deals in only a specified currency usually has a limited growth prospect.
In order to establish worldwide credibility and increase conversion rates, ecommerce brands should localize the purchasing experience and currency plays a critical role thereof.
BigCommerce is an effective ecommerce platform using multi-currency checkout features in order to enable online businesses to attract and support customers across the world.
In this blog, we will understand how BigCommerce allows multi-currency checkout, why and how it is crucial to having global sales, and how a BigCommerce web design company can assist you in implementation of the process.
Why Multi-Currency Checkout Matters
Consider that a French customer goes to a store in the US and gets prices written in dollars. They stop to convert the currency, get confused by the total, and in the end they leave the cart. Most store owners do not even know it is a common necessity.
Multi-currency checkoff eliminates friction because a shopper is able to view and pay the local currency of their choice. It creates a trust among the buyers hence driving the buying rate particularly in the foreign markets.
BigCommerce has an infrastructure that enables store owners to customize a global shopping experience by local currencies/prices and payment gateways.
BigCommerce’s Multi-Currency Capabilities at a Glance
BigCommerce also allows multi-currency capabilities with enabled native settings and integration. This is a scalable functionality which enables the merchants to:
- Add and control several currencies
- Charge price according to currency
- Local payment gateway integration
- Auto detecting location of the buyer and Currency adjustment
- Provide open conversion rate
For any business aiming to expand internationally, these features are vital. A BigCommerce website development project should always consider global readiness from the start.
Key Features That Help with Global Sales
1. Multiple Currency Management
BigCommerce gives you the possibility to negotiate and sell in various currencies. Using the Inbuilt Currency settings, the store owners are able to:
- Add international money (Euro, Pound, Yen etc.)
- Manual set exchange rates or live update set
- Regulate currencies that can be used in areas
This gives a dynamic atmosphere to perform international pricing without other third-party plugins.
2. Price Lists for Custom Pricing
The Enterprise plan of BigCommerce provides Price Lists, which provides merchants a possibility to specify a price per product in different currencies.
This feature is perfect when you do not want simply to follow exchange rates, but you want to individually tailor prices to the individual markets.
For instance, you may sell a product for USD $20, but offer it at €17 in Europe to stay competitive.
A skilled BigCommerce web designer can help implement this pricing logic across the storefront effectively.
3. Currency Switcher on Frontend
Using BigCommerce, you are able to add a currency switcher to your shop where the user can choose the currency of their choice. It automatically manipulates prices of products, taxes and shipping fees as well.
It may be a minor yet significant detail that makes the user experience more convenient and coherent overall, which positively affects global conversion rates immensely.
4. Geo-Location Detection
BigCommerce provides the possibility of geo-detection, which allows displaying the appropriate currency depending on the user location.
This does away with the manual switch and introduces some element of individualization that creates confidence with the first time international customers.
Combining the geo-location with local language material, your shop can seem native to the audience all over the world.
5. Integrated Payment Gateways
The above payment gateways can be used on the BigCommerce platform: PayPal, Stripe, and Adyen are widely known to accept multiple currencies.
This implies that it allows users to make payment of the checkout in the currency of their choice without making a redirection to other calculated currency that can be confusing.
Through smoothing payment friction, merchants can minimize abandoned carts and increase sales in cross regions.
6. Localized Tax and Shipping Rules
BigCommerce allows setting up tax and shipping rates according to currency and place of residence as well. This keeps your prices clear, and your checkout process seamless, which are essential when you are selling cross-border.
How to Set Up Multi-Currency Checkout in BigCommerce
There are several steps of setting multi-currency on BigCommerce:
1. Activate Multi-Currency
Under Store Settings > Currency enter the currencies that you would like to have supported.
2. Connect Payment Providers
Select gateways which embrace multi-currency transactions. Check how compatible they are with your regions of choice.
3. Set Exchange Rates
You either have to use the currency rates that are provided by BigCommerce automatically (through the Open Exchange Rates) or set them manually.
4. Add a Currency Switcher
Use the available default themes in BigCommerce or request your BigCommerce web design company to modify one so that it suits your brand.
5. Apply Regional Price Lists (Optional)
On Enterprise, you can allocated a custom price in Price Lists by currency or region.
6. Test Checkout
Whenever making any full check out, it is always advisable to use the various currencies to test everything down to the product price and right to the shipping costs.
Common Mistakes to Avoid
Whereas it is easy to take BigCommerce to the international marketplace, it has a couple of traps to be avoided:
Ignoring Local Market Research:The conversion of currency is not a sufficient condition. Research local purchasing trends, rivals and their favorite prices.
Poorly Designed Currency Switchers: Users may get annoyed at not being able to find a currency switcher, or by useless currency switchers. Make sure that you use the advice of a seasoned BigCommerce web designer to beat out this strategy.
Inconsistent Tax Display: You need to make sure that tax to be paid in different regions is displayed so that you can avoid confusion and chargebacks due to incorrect tax display.
Lack of Testing: Test the complete checkout process for every single currency. See desktop and mobile view.
Role of a BigCommerce Development Agency in Globalization
Making your store available to people all over the world is not all about currency activation. It is about establishing various systems that will interact harmoniously with each other and they include product pricing, tax regulations, shipping, payment gateways, content, and UX/UI.
With the collaboration of a BigCommerce development company, it is also possible to have this process executed carefully.
Agencies are skilled in the technical expertise and creativity required to succeed with international ecommerce: template customization, integration with your inventory or ERP system and more.
How a BigCommerce Web Design Company Can Help
A powerful web design company using BigCommerce concentrates in the development of market-ready ecommerce stores to international markets. That is how they are beneficial:
- Custom UI to multi-currency users
- Location-specific titles, calls-to-action and shop names
- Localized behavior checkout UX
- Incorporation with monetary-specific promoting activities
In either case, when you are constructing a new store or remodeling the old one, professionals are key to making sure that all the elements of design and development will contribute to the global reach.
Final Thoughts
BigCommerce is a platform of tomorrow assisting companies that have plans to expand to global markets. Its multi-currency checkout is no longer a luxury but a necessity to carrying out business internationally.
BigCommerce also eliminates this by enabling customers to shop and pay for available products in their native currency.
Individuals just stepping into new markets as well as those who have continued their growth in these markets can rely on a dependable BigCommerce website development agency that should assist them establish the right framework to attract buyers around the globe.
With the advancement of ecommerce in becoming an increasingly global platform, do not limit your store by circumstances of currency. Find professional assistance, perform correctly and expand your business across the globe.
Looking to go global with your BigCommerce store?
Partner with a trusted BigCommerce development agency to build a user-first, currency-smart, sales-ready online store that connects with international customers.