Cart abandonment is one of those things that irritates any eCommerce merchant. You lead your customers through your very well-designed Shopify store, enter products into their cart, and just before they make a purchase, poof!
They disappear. This abandonment of cart or shopping cart abandonment is a big drink in the life of online stores.
And don’t you feel lonely in facing cart abandonment in your Shopify store? As recent studies reveal, almost 70% is the rate of average cart abandonment. Worry not, you can stay out of it with some fine tactics and make good sales.
In this blog, we will be enlisted to show you how to prevent cart abandonment on your Shopify store with the help of a professional Shopify website development company. So let’s get into it.
Understanding Cart Abandonment
When a buyer adds products into their shopping cart but exits your store without completing the purchase, it is generally regarded as cart abandonment in retail. There are innumerable reasons why:
- Very high shipping costs or unexpected fees
- A complex checkout procedure
- Nonavailability of payment options
- Security concerns raised by the customer against your site
- Slow rate of customer response from your server
Understanding cart abandonment is the first step toward averting it. After you understand the reasons, you can start working toward their solutions.
1. Optimize Your Shopify Store Design
Your store design supports a lot of user experience. A cluttered or confusing layout will turn them off. You can collaborate with a Shopify web design agency to have your store design clean and friendly. Things your site should have include:
- Clear, eye-catching product display
- Simple navigation, with intuitive menu
- Mobile responsiveness to work great on any device
- Speedy loading time-not enough time for a customer to get impatient!
Thus, by utilizing Shopify store design enhancements, you are supporting customers in completing their purchases.
2. Checkout Process Made Simple
An extremely long checkout process is one of the major reasons for cart abandonment. This is how you can make it simpler:
- Allow them to purchase as guests, so they don’t have to create an account.
- Keep the checkout steps to a bare minimum.
- Autofill customer information for returning customers.
- Give customers a progress bar showing how near they are to purchasing.
If you are unable to streamline your check-out process, you might want to consult a Shopify Specialist Developer.
3. Give as Many Payment Options
Not having the buyer’s preferred payment system ranks high among reasons for cart abandonment. Your Shopify store should, therefore, be a multichannel payment accepting system including:
- Credit and debit cards
- Digital wallets (Apple Pay, Google Pay, PayPal)
- Buy Now, Pay Later options (Klarna, Afterpay)
Make sure you work with a well-experienced Shopify website development company to help implement these payment options with ease.
4. Show Transparent Prices
At the checkout phase, some cost elements like shipping and taxes are kept hidden from the buyers. These hidden costs lead to a great deal of cart abandonment. To ensure this does not happen in your case, observe the following:
- Display the product price clearly.
- Shipping costs should be mentioned outright.
- All discounts must be highlighted.
- Have a shipping calculator on the product page.
This type of transparency ensures that your customers trust your site and feel comfortable purchasing from you.
5. Abandoned Cart Recovery Emails Are Gold
Sometimes, buyers will abandon their shopping carts no matter your efforts in design and checkout process. But that does not mean that you have lost them. Shopify gives you the possibility of offering customers the following:
- An automatic email is sent to a customer who left items in their cart.
- Offer exclusive discounts to tempt them back in completing the purchase.
- Craft personalized messages that lure back customers with reminders of their interest in the product.
You should hire a Shopify web development services provider to establish a good abandoned cart recovery strategy.
6. Exit-Intent Popups
Exit-intent popups are a way to snatch away a suspicious customer as they try to exit out of your store. They appear right before a customer initiates the exit and offer:
- Limited-time offers
- Free shipping offers
- Reminders about items in their cart
Exit tickets pop-ups do work magic in cart abandonment when used wisely.
7. Make Your Website Secure
Online shoppers tend to be careful when it comes to security. If they perceive that your Shopify store has no security, they will leave the cart. To instill trust in the customers, ensure that:
- Your site is HTTPS-encrypted.
- Show security badges from trusted providers.
- Your payment gateways are secure and trusted.
A design agency specializing in Shopify can ensure the integration of these security features and display some of these features effectively.
8. Keep Live Chat Support Live
Sometimes, customers just have questions or issues during checkout. And, since live chat support is provided, they can be assisted immediately, so it increases his purchase rate.
- Chatbots can provide fast, automated answers.
- Keep the support team available during heavy traffic hours.
- Provide helpful solutions to frequently asked questions.
If live chat support appears overwhelming at the moment, there is always the option of hiring Shopify developers to set up and manage a live chat system.
9. Make it Mobile Friendly
It is popular now to shop through mobile devices, and hence, visitors and potential customers will be lost if your Shopify store is not mobile-friendly. Make your store:
- Fully responsive to adjust promptly on any screen size.
- Easy to navigate on mobile.
- Providing a mobile-friendly checkout process.
If you don’t know how to go about it, then for mobile optimization, you can seek help from a Shopify website development company.
10. Let Them See Social Proof
Social proof builds trust and helps customers in completing purchases. It can be established in the following ways:
- Product page reviews and ratings.
- User-generated content such as photos from customers.
- Testimonials from happy customers.
Showcasing social proof makes your store appear trustworthy, reducing cart abandonment.
11. Set Up Remarketing Strategies
Remarketing is the process of bringing back those customers to your store who have drifted away. Within Shopify, you can set up your remarketing ads on the following platforms:
- Google Ads
These ads act as reminders about the products customers abandoned, allowing for the likelihood of a sale.
12. Keep Testing and Improving Your Store
Cart abandonment is not a one-time problem to fix. Periodically test your store design, checkout procedure as well as the customer experience, for them to be optimized. You have the option to:
- Analyze customers’ behavior on your site with heatmaps.
- A/B test different checkout designs.
- Look into customer feedback for possible trouble spots.
Working with a Shopify web development services company can keep your store conversion-optimized.
Conclusion
The way to reduce cart abandonment on your Shopify store is through a combination of design, user experience, and marketing strategies.
Your different options range from optimizing your store design through a Shopify web design company to sending abandoned cart recovery emails to keep your potential customer from slipping away.
If you want your Shopify store to be professionally designed and optimized to reduce cart abandonment, consider teaming up with a reliable Shopify website development company.
If you want a smoother checkout or maybe better security for your website, or even to implement abandoned cart recovery, Shopify developers are just a call away.