05 Jan How to Use Pinterest to drive more ecommerce Sales ?
Pinterest is a platform that has content shared through images and videos for marketing. Just like facebook, twitter or any other social media, Pinterest is one of the emerging social network in digital marketing. It has more traffic over twitter and has the third highest order value which is also leaving facebook behind.
Pinterest now has over 70 million users worldwide and 80% users are women, so you can imagine how much it is used by females. For consumer it’s a place to look for products, gather good information and choose best items. For brands , it’s like a goldmine for marketing.
Some of the points you can consider that will help drive more sales and ultimately increase revenue.
Display Pinterest Dashboard systematically
Random display of boards might not attract your right audience. Arrange it to most popular boards visible first and less popular can be kept hidden for a while too. Use other people’s content to display on your board and in your pins too. If you wish to sell a place, the board which has your inter related products and services first.
Create Visually Stunning Content
Pinterest is all about visual content. Making it attractive and unique. Good pictures and description looks beautiful and generates interest. Research tells that the pins which have colors like white background and pixel perfect are more often pinned. You won’t know what to do to make it more pinnable in the beginning, so you’ll need to keep an eye on which items are pinned more and which less, based that that you can take decisions.
Your images should be creative and visually appealing so that your content is pinned more often.
Write descriptions of your Pinterest image to capture attention of users, don’t put all the details but share one or two important lines and also leave most of the part for customers to find out.
- Pin products frequently which are new and popular, also put good images of products as you know about the impact of images on user’s mind. What factors makes it repinnable. Let us see:
- Use color wisely and creatively which helps get more pins.
- The product size should be ideal like use maximum display size 736 pixels wide and the images with more length are repinned more.
- Maintain the time for repin, ideal time is between 2pm to 4 pm and 8 pm to 11 pm or sundays and saturday more. But it varies from place to place and audience so try to figure out what works best for you and follow that.
Find your highest revenue-generating pins and promote them first
If you know which pins create more traffic then it will be great for sales. And if you’re unaware use pinterest analytics to find that which pins are generating more revenue.
Pin consistently throughout the day, at least 10-15 pins per day. If you are running a considerably bigger business pin 20-25 times a day at regular intervals if possible. ecommerce sites are used worldwide, so they never rest. You can use automated social media tools that helps schedule your pins.
138% more people take interest when they receive emails regarding the updates on items. Email your popular pins with highlighted messages and also provide links to those pins so that customer can share it with on their pinterest accounts.
This is the fastest way to increase revenue within short time period . Promote your offers through various links, contest site list, blogs and press releases. Provide discounts on your existing products and make them delivered for free from your online site. You can also send email alerts to those people who recently pinned your products or repinned it again before the offer starts. Products which are repinned more, are likely to be bought by the customers as they might purchase it after seeing offers and discounts.
Use High Qualitxy images on your website
It is proven that beautiful and unique images are pinned more. Images which aren’t of proper size are not successful to win any attention. Pinterest is based on images around and there is no way you can ignore that. Also don’t make Image description too long, make it precise and worthy of image. Advise your Ecommerce development company if they are handling your website.
Use the Pin button on your website.
‘Pin it ‘ button is a call to action button which makes easy for the people to pin it. Pin it button should stand out and apply hover effect. It should be seen clear on the page.
Ensure your Website is responsive
Mobile users have increased in compared to desktop users since year 2013. The reason behind this is the people using pinterest are more on mobile than desktop. 80% of the pinterest users use mobile, so make sure you have clear view of your pins. 50% of the pinterest were done on ipad and other half comes from mobile devices. So, if you don’t provide customer a responsive website, user may not be interested to buy your product on your website. If your website is not responsive than you could hire a good Ecommerce web design company to do the job.
Rich pins for products
A new feature was added recently called Rich pins which has 82% higher repin to normal pins ratio. It works seamlessly with your ecommerce store and fetch products information. They display product price and availability of product and also location from where you can buy that product. They include more information in details inside a pin and it’s updated from your ecommerce website if you change any of current stock, current pricing such changes regarding the products. For example if the stock is about to finish and only 2-3 items are left and the customer who repinned receive an email letting them know that the product is about to get finished so buy it asap. This feature is still new but getting its grip over users fast and for owners it saves lot of times as it’s updated automatically.
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