Industry: Fashion / Boutique
Platform: Shopify

Tough Cutie

ABOUT Tough Cutie

At Tough Cutie, we are on a mission to empower and champion women while giving individuals the agency they deserve. We recognize the power in being unapologetically different and embrace code-switching on our own terms. We proudly wear the labels of “tough” and “cute” as a symbol of strength and style. And, let’s not forget, we’re also known for crafting the best hiking socks you’ll ever experience.


Tough Cutie is proud to collaborate with DIT, a leading Shopify partner company. This partnership forms the backbone of our success, enabling us to bring our vision to life through the website DIT’s expertise in e-commerce development and their commitment to excellence ensure that Tough Cutie’s digital presence remains at the forefront of innovation and customer satisfaction. Together, we’re dedicated to offering you a seamless and cutting-edge shopping experience.


As we continue to evolve and improve, we’ve identified several key challenges that we are actively addressing:

Cart Page Redevelopment:
Our team is hard at work, revamping the cart page to make it more user-friendly and visually appealing. This update will streamline the checkout process and make it easier for you to manage your purchases.

Reloading Product Locator Upon Variant Selection:
To provide you with the most precise and up-to-date information, we’re implementing a dynamic feature that automatically reloads the product locator when you choose a product variant. This will ensure that you always have access to the nearest locations for purchasing the exact product you desire.

Payment Integration:
We’re working on expanding our payment options to cater to a wider range of preferences. This will enhance the flexibility of your shopping experience, allowing you to choose the payment method that suits you best.

Customizing Product Listings:
We understand that not all products are suited for the “Find It Locally” feature. Our team is making product-specific customizations to ensure that you receive the most relevant information for each item.

At Tough Cutie, we view these challenges as opportunities for growth. We are committed to providing you with a top-notch online shopping experience, and we appreciate your support as we continue to make improvements to our website.