Industry: Textile
Platform: Shopify


The Hackney Draper was launched in 2014 with a mission to offer beautiful, practical products that are built to last and beautify homes. The company provides an all-encompassing service for those wishing to create a home. All of their textile products are hand-sewn in their London workshop. Here they produce their signature line of velvet cushions. They rotate the products using fabrics sourced around the world, as well as utilizing waste fabric that would otherwise be thrown away.


The Hackney Draper was looking to introduce various payment options in its Shopify eCommerce store. Moreover, the store had the poor look and feel that led to low lead conversions. The Hackney Draper wanted to increase its customer base and Google ranking by revamping its website, adding the latest Shopify features, and incorporating various payment gateways to meet the customer requirements. It looked to hire Shopify developer service to accomplish its Shopify development service requirements. Thus, it approached Shopify development company – DIT INTERACTIVE for the overall redesigning and upgrading of the website and also looking to meet the SEO requirements of the store.


The Shopify development agency -DITINTERACTIVE’s Shopify developer team looked into the Shopify development framework and the various missing features of the e-commerce store. We had the greater challenge of Shopify customization to address the different needs of a wider customer base while still not leaving the essence of the online store. Our hire Shopify developer team worked on the various aspects of the store, upgrading and adding the latest Shopify features meeting SEO-friendly site requirements. Moreover, leveraging Shopify development service, navigation design was improved and required payment gateways were integrated into the website. The new fresh revamped look with the latest features not only increased lead conversions but also helped in increasing the site traffic through better Google ranking.