Peak 1 Sports

Peak 1 Sports has been providing quality cycling apparel since 2007. Based in Denver, Colorado, the collections offer comfort, performance, and style for both competitive and casual riders. Designed with premium fabrics and trending styles, the apparel ensures a great fit for any ride. From leading the peloton to weekend adventures, Peak 1 Sports makes every ride comfortable and stylish, delivering durable, high-performance gear for every cycling journey.

DIT partnered with Peak 1 Sports to elevate its online presence and optimize the shopping experience. As a BigCommerce development company, DIT provided tailored solutions to refine the website’s functionality, design, and user journey. From custom navigation to product display enhancements, the collaboration focused on delivering a seamless shopping experience. This partnership ensured that Peak 1 Sports’ customers enjoy a smooth, engaging, and high-performing e-commerce platform.

Optimizing Peak 1 Sports e-commerce experience required a strategic approach to design, functionality, and user engagement. The focus was on improving navigation, optimizing product displays, and refining the overall shopping journey.

Creating a visually engaging shopping experience was key. A custom marquee section was designed, along with a structured navigation bar and a dynamic hero carousel. Custom sections for jerseys and categories were built, ensuring a seamless and interactive browsing experience.

A “Request a Quote” section and featured products section were added to improve the shopping experience. Interactive product cards with hover effects made it easier for customers to explore and interact with products.

To boost customer engagement, a blog section was implemented for cycling-related insights and updates. A newsletter was set up to keep customers informed about new products, deals, and trends, helping build better connections.

For improved accessibility and site structure, a custom footer was designed, inner pages and containers were redesigned for consistency, and a custom search dropdown was developed to simplify product discovery.