Dovetail WorkWear

Founded in 2018, Dovetail Workwear is the leading brand for women’s utility workwear, offering durable, all-season apparel designed by women, for women. Based in the Pacific Northwest, it serves a diverse range of women, from trades professionals to gardeners, combining function, style, and protection. Committed to sustainability, Dovetail uses eco-conscious fabrics and offers inclusive sizing. Available online and at over 300 retail locations, the brand was co-founded by Kate Day and Sara DeLuca to meet the demand for quality women’s workwear, empowering women to thrive with high-performance gear tailored for them.

We are excited to announce the strategic partnership between Dovetail Workwear and DIT, a leading Shopify partner Agency. This collaboration has resulted in the launch of our reimagined and enhanced Dovetail Workwear website at https://dovetailworkwear.com/.

This partnership represents the perfect blend of Dovetail’s dedication to providing high-performance workwear for women and DIT’s technical expertise in the Shopify platform. Together, we have created an optimized online experience that empowers women through seamless shopping and access to durable, all-season apparel designed specifically by a woman, for women.

Our journey with https://dovetailworkwear.com/ has presented a series of exciting challenges and opportunities. We are committed to enhancing the website’s functionality and user experience. Here are some key challenges we’ve addressed:

Resolved Local Pop-up Data Issues: Resolved issues with locally appearing pop-up data through code implementation.

Updated Variant Functionality to Trigger Local Pop-ups: Enhanced variant selection functionality to trigger the local pop-up seamlessly.

Fixed Locator Widget on Product Page: Optimized the locator widget on product pages for improved accuracy.

Added Widget to Each Product Template: Integrated custom widgets into each product template for enhanced user experience.