Industry: Fashion / Boutique
Platform: Shopify

Boundon Line Apparel

ABOUT Boundon Line Apparel

Bound was born out of a desire to redefine the role of leggings – no longer confined to just the gym. Established in 2020 by a dynamic duo, our brand seamlessly blends fashion and comfort, making our products not only stylish but also perfect for any workout routine. Since our inception, Bound has become a cherished favorite in wardrobes across Ireland and the UK.

Boundon Line Apparel AND DIT PARTNERSHIP

At Bound Online Apparel, we believe in the power of collaboration, and our partnership with DIT is a testament to this commitment. Teaming up with DIT, the premier Shopify partner company in India, has allowed us to elevate our online presence and enhance the overall shopping experience for our customers.


In response to the dynamic e-commerce landscape, Bound Online Apparel partnered with DIT to address crucial challenges. Collaboratively, we prioritized improving site speed and performance, resulting in a faster, more responsive platform. Streamlining our website, DIT identified and eliminated unused apps and code, contributing to a more efficient and user-friendly site. Implementing minified CSS & js and incorporating compressed images, we significantly enhanced load times and visual appeal. Introducing lazy loading for images, DIT optimized efficiency, minimizing initial page load times without compromising quality. Real-time reports from Google Page Insights, facilitated by DIT, ensured continuous improvement and prompt issue resolution. DIT’s expertise in solving Core Web Vitals issues exceeded search engine benchmarks, enhancing search rankings and overall user satisfaction. In collaboration, we’ve successfully navigated these challenges, reinforcing our commitment to an exceptional online shopping experience for Bound Online Apparel customers.