Industry: Sports wear
Platform: Shopify

Black Biscuit

ABOUT Black Biscuit

Established in 1994 in Southern California, Black Biscuit began as a passion project for three hockey enthusiasts. Focused on inline hockey, the brand quickly became known for crafting the lightest jerseys and most durable pants. After a hiatus, Black Biscuit relaunched in 2012, paying homage to founder Joe “Papa Biscuit” Zambri. Now thriving, the brand sponsors tournaments, works with multiple teams and schools, and has expanded into sports like Broomball, Dek Hockey, and Softball. Visit their online store, and stay connected on Facebook, Instagram, and Twitter for the latest updates on their dynamic line of hockey apparel.


Thrilled to announce our partnership with DIT, a leading Shopify partner. With their expertise in Shopify theme customization, we’re enhancing our online store for a seamless, visually appealing experience. This collaboration represents our commitment to delivering quality products and outstanding customer service. Exciting updates ahead as we evolve and grow with DIT by our side, elevating the Black Biscuit brand to new heights in the world of sports apparel.


In our relentless pursuit of excellence, Black Biscuit faces and conquers new challenges inherent in running a successful online business. Collaborating with DIT, we’re customizing our Shopify theme to create a visually stunning and immersive store that embodies the essence of Black Biscuit. Transitioning from WordPress to Shopify, facilitated by DIT, ensures a more robust and scalable platform, allowing us to focus on delivering top-notch hockey apparel. Our dedication to a swift and enjoyable customer experience is reflected in site speed improvements, coupled with a custom section development and responsive design. As we navigate these challenges, Black Biscuit remains committed to delivering exceptional products and an unparalleled online shopping experience, appreciating the continued support of our loyal customers as we evolve and grow in the digital space.